Seven Store Openings Boost Mattress Firm's Ohio Presence
August 7, 2013,
HOUSTON-Mattress Firm will open seven new stores in the Cleveland area, pushing the number of its Ohio locations to more than 50.
The stores will begin opening this month, and all seven locations are expected to be open by the middle of November. The new stores include one in Massillon, two in Canton, one in North Olmsted, one in South Euclid and two in Mayfield Heights.
Each store's design is centered around Mattress Firm's "Comfort by Color" concept, which allows customers to move throughout the store to browse and compare different styles and brands based on the comfort level of the mattress. The concept uses yellow for firm mattresses, orange for plush, red for pillow top, green for contoured and blue for personalized.