Sharper Image, Southerland Partner on Specialty Mattresses
April 8, 2011,
NEW YORK-The Sharper Image brand has formed a license agreement with specialty-mattress manufacturer Southerland for a collection of specialty mattresses.
The agreement covers specialty mattresses made with memory foam, innersprings, air and latex, as well as adjustable mattresses.
Federico de Bellegarde, senior vice president of The Sharper Image, cited Southerland's "vast experience" in product development, production and retail relationships. "Moreover, the infusion of new technologies will create a truly unique offering to consumers," de Bellegarde said.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Omnichannel Retailing - In the Mobile App World, Time is Money