Simmons' ComforPedic Brand Ups Charity Participation
June 8, 2011,
ATLANTA-The ComforPedic memory-foam mattress brand of Simmons has aligned with several celebrity charity events as part of its ongoing efforts to expand its investment in the community, according to a Simmons statement.
Among the events the brand has been involved in are William Shatner's Priceline.com Hollywood Charity Horse Show, Red Cross of Santa Monica's Red Tie auction, City of Hope's Spirit of Life dinner and the George Lopez Golf Classic. The Shatner event benefits Los Angeles charities for special-needs children, and the Red Tie auction raised funds for the Red Cross of Santa Monica's national disaster prevention, preparation and response efforts.