Simmons' ComforPedic Brand Ups Charity Participation
June 8, 2011,
ATLANTA-The ComforPedic memory-foam mattress brand of Simmons has aligned with several celebrity charity events as part of its ongoing efforts to expand its investment in the community, according to a Simmons statement.
Among the events the brand has been involved in are William Shatner's Priceline.com Hollywood Charity Horse Show, Red Cross of Santa Monica's Red Tie auction, City of Hope's Spirit of Life dinner and the George Lopez Golf Classic. The Shatner event benefits Los Angeles charities for special-needs children, and the Red Tie auction raised funds for the Red Cross of Santa Monica's national disaster prevention, preparation and response efforts.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money