Simmons Hosts Sweepstakes and Free Sheet Giveaway
May 7, 2010,
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ATLANTA-Simmons has launched the Beautyrest Anniversary Challenge and will give free sheets to consumers who purchase a new Simmons mattress beginning on May 15.
The sweepstakes, which got under way yesterday, is a Web-based trivia contest in which participants can win a Beautyrest Anniversary mattress. In the sheet giveaway, consumers who buy a new Simmons mattress valued at $997 or more will receive a free set of new Beautyrest sheets. Both promotions are designed to create traffic at Simmons' retailers to mark the appearance of the 2010 Beautyrest line at stores this month.