Simmons Hosts Sweepstakes and Free Sheet Giveaway
May 7, 2010,
[caption id="attachment_1603" align="alignleft" width="225"] [/caption]
ATLANTA-Simmons has launched the Beautyrest Anniversary Challenge and will give free sheets to consumers who purchase a new Simmons mattress beginning on May 15.
The sweepstakes, which got under way yesterday, is a Web-based trivia contest in which participants can win a Beautyrest Anniversary mattress. In the sheet giveaway, consumers who buy a new Simmons mattress valued at $997 or more will receive a free set of new Beautyrest sheets. Both promotions are designed to create traffic at Simmons' retailers to mark the appearance of the 2010 Beautyrest line at stores this month.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money