Sleep Studio Changes Name to Authentic Comfort
June 3, 2013,
NEW YORK-Sleep Studio, the manufacturer of memory-foam sleep products, has changed its name to Authentic Comfort and has opened a store in New York City.
According to a company statement, "the name change more accurately reflects the company's growing line of 'Made in the USA' comfort products." Michael Rothbard, president and CEO, said, "We believe the name Authentic Comfort accurately represents our core value of providing real comfort for the consumer and her family."
The name change took effect in May. Rothbard and Chris Ann Ernst, senior vice president, remain the principals in the company. The statement said no other changes are planned in its personnel, operations or locations.
Rothbard and Ernst are also the principals in the Sleep Studio store, which is located at 73 Wooster Street here. Scheduled to open this month, the store will carry an assortment of high-end bedding, loungewear and accessories.
According to a separate statement, the store's core philosophy is "bespoke comfort," meaning "that every aspect of the sleep experience can be tailored to an individual client's needs."