Sleepy's Aligns With First Book and Author Numeroff to Boost Literacy
Posted on March 30, 2010 by
NEW YORK-Sleepy's has formed a partnership with First Book, a non-profit organization that provides books to children in need, and author Laura Numeroff to introduce Sleepy's Bedtime Stories, a program that encourages families to read together.
The program is urging parents to spend at least 20 minutes each night to read with their children. Parents can make a non-monetary pledge to commit to this reading time at any one of Sleepy's 700 locations in the Northeast, or post their pledge online at sleepysbedtimestories.com. In addition, parents can log onto the Web site to enter for a chance to win lunch with Numeroff, author of a number of children's books.
Also, Sleepy's will host a series of in-store book readings by Numeroff, at which she will sign free copies of her latest book, "The Jellybeans and the Big Book Bonanza."