SSA to Present "Green" Marketing Seminar at Las Vegas Market
January 4, 2012,
FRIANT, Calif.-"Making Green on 'Green,'" a seminar on marketing "green" bedding products, will be offered at the upcoming Las Vegas Market by the Specialty Sleep Association (SSA).
Leading the session will be Vicki Worden, president of Worden Associates and a consultant on marketing sustainable products. The seminar will focus on the use of accurate product claims about green mattresses to win over consumers who are conscientious about such claims. It will also explore best practices for promoting green products in ways that eliminate consumer confusion and solidify the purchase decision with documented claims.
The seminar is scheduled for Jan. 31 from 11 a.m. to noon in the SSA showroom, room 1350 of building C at the World Market Center.