SSA to Present Sessions on "Green" Consumers at Las Vegas Market
July 28, 2010,
FRIANT, Calif.-The Specialty Sleep Association will hold a series of special briefings at next week's Las Vegas Market on the environmental concerns of consumers who are shopping for sleep products.
Consultant Vicki Worden, president of Worden Associates, will present four sessions for manufacturers and retailers on how to use safety and environmental concerns to increase their sales of sleep products. Worden will educate participants on how to use the right terminology and on the use of the recently released Safety and Environmental Program (SEP) seal. The latter was created by SSA to inform consumers about the minimum environmental- and safety-compliance levels each product adheres to, and appears with a label that lists the components of the product.