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SSA to Present Sessions on "Green" Consumers at Las Vegas Market

Posted on July 28, 2010 by HFN Staff

FRIANT, Calif.-The Specialty Sleep Association will hold a series of special briefings at next week's Las Vegas Market on the environmental concerns of consumers who are shopping for sleep products.

Consultant Vicki Worden, president of Worden Associates, will present four sessions for manufacturers and retailers on how to use safety and environmental concerns to increase their sales of sleep products. Worden will educate participants on how to use the right terminology and on the use of the recently released Safety and Environmental Program (SEP) seal. The latter was created by SSA to inform consumers about the minimum environmental- and safety-compliance levels each product adheres to, and appears with a label that lists the components of the product.

The seminars are scheduled to take place in the SSA showroom, room 1350 of Building C at the World Market Center. The sessions are Aug. 2 from 2 to 3 p.m., Aug. 3 from 10 to 11 a.m. and 2 to 3 p.m., and Aug. 4 from 4 to 5 p.m.