HSN and FreshPaper Inventor Support Female Entrepreneurship

The mission is part of HSN’s American Dreams initiative
August 8, 2017Allison Zisko

FreshPaper on HSNST. PETERSBURG, Fla.—What started out as a middle school science project has become an inspirational launchpad for female entrepreneurs on HSN.

Kavita Shukla, the inventor of FreshPaper, a natural produce saver infused with organic spices that keeps fruits and vegetables fresh longer, has just launched the Freshvoices campaign on HSN to highlight the stories of female entrepreneurs.

“It’s been a dream come true for me to now be able to share my story and our mission with millions of households on HSN,” said Shukla. “I am so excited to have the opportunity to ‘pay it forward.’ Together with HSN, Vital Voices and Women in the World, we’re launching Freshvoices—an unprecedented campaign highlighting the incredible stories of trailblazing women entrepreneurs to inspire the next generation of women innovators to take the next step with their ideas.”

FreshPaper began as Shukla’s middle school science project based on her grandma’s home remedy for an antibacterial mixture. Kavita introduced the produce-saving sheets to her community at a local farmer’s market, where she was encouraged with the positive feedback she received. Her goal became making healthy eating more affordable in her community, a mission that has expanded worldwide. Since her launch on HSN in September 2016, Shukla has sold one million sheets of FreshPaper, according to HSN.

Shukla appeared on HSN yesterday to launch the Freshvoices campaign in partnership with HSN, Women and the World, and Vital Voices to inspire more women innovators to take the next step with their ideas. FreshPaper was HSN’s featured product of the day.

HSN is celebrating entrepreneurs throughout the month of August as part of its American Dreams initiative, a program designed to tap into the joy and excitement of discovering new entrepreneurs, while collaborating with strategic partners to find, educate and train inventors as they bring their products to fruition.

As a part of the Freshvoices campaign, for each FreshPaper Today’s Special package sold on HSN, Shukla will make an in-kind FreshPaper donation to Vital Voices to support women entrepreneurs. In addition, one HSN viewer will win the chance to attend the 2018 Women in the World Summit in New York and walk the red carpet with Shukla.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.


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