Aaron's Names Danielson Interim CEO

August 22, 2014HFN Staff

Gilbert DanielsonGilbert Danielson

ATLANTA-Gilbert Danielson, Aaron's executive vice president and chief financial officer, has been named interim CEO of the rent-to-own retailer, effective after the retirement of current CEO Ron Allen on Aug. 31.

Danielson has been chief financial officer of Aaron's since 1990, and executive vice president since 1998. He has also been a director of Aaron's for more than 20 years. He will retain his responsibilities over the retailer's finances during the interim period.

In the meantime, Aaron's board is continuing its search process for a permanent CEO. A company statement said Danielson is not a candidate for the permanent role.

Aaron's president, Steve Michaels, will continue to implement the company's plan for improving its core business. This plan focuses on same-store sales growth, enhancing Aaron's online platform, driving cost efficiencies, moderating new store growth and strengthening the franchise network.

John Robinson, CEO of recently acquired Progressive Finance and Aaron's executive vice president, will oversee Progressive's operations and will identify synergies between Aaron's and Progressive to open new channels to customers that could not be previously reached.


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