Amazon to Open 300 to 400 More Physical Stores?

Report stems from a comment made during a conference call with financial analysts
February 3, 2016David Gill

Amazonlogo3x2SEATTLE—Amazon is reportedly planning to open 300 to 400 brick-and-mortar bookstores in addition to the one it debuted here in November, according to a comment by Sandeep Mathrani, CEO of mall operator General Growth Properties, during a conference call with financial analysts.

Replying to an analyst question about future mall traffic during the call detailing General Growth Properties’ fourth quarter financial results, Mathrani said “you go to Amazon opening brick-and-mortar book stores and their goal is to open, as I understand, 300 to 400 book stores.” Mathrani used this as an example of the continuing relevance of malls and brick-and-mortar stores going forward, but did not go beyond this comment as to where he got this information.

Stories about Mathrani’s comment appeared in the New York Times and the Wall Street Journal, along with a number of wire services. The Times story cited an anonymous source who stated that Amazon plans to open more retail stores, but on a more modest scale than the numbers stated by Mathrani. Contacted by HFN, Amazon declined to comment.

Amazon opened its first bookstore at the University Village mall, about a 20-minute drive from Seattle. The location pairs a traditional bookstore with connectivity to Amazon’s site, along with Goodreads—the online book service—and Kindle. Click here to see the video tour HFN took of the store a few days after it opened.

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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