Amber Engine Forms Alliance With PROFITsystems

Alliance streamlines retailer product content imports and updates
April 20, 2017Maureen Azzato

AmberEngineDETROIT—Amber Engine, home furnishings services and solutions provider, has formed an alliance with PROFITsystems that enables retail customers to simplify their product content management.

The integration of the two companies’ systems will help reduce the 30 or more hours per week the average retailer invests in manual data processes, according to research conducted by home furnishings industry associations and Amber Engine. Forty two percent of retailers said the ability to onboard or update their current product data is one of the biggest challenges to creating or expanding their online presence.

Amber Engine, based here, is integrating its retail portal with PROFITsystems’ retail inventory and point-of-sale (POS) management software called RETAILvantage, which introduces a cost-saving alternative to a traditionally manual approach, the companies said in a joint statement.

“Aligning with industry leaders like PROFITsystems reflects our commitment to offering home furnishings retailers a better way to handle product content at every touchpoint,” said Amber Engine Chief Revenue Officer Jesse Akre. “Not only can retailers using our platform receive content from manufacturers in a more accurate and consistent way, they can now ensure the integrity of that data as it’s transferred to their core business systems. This ultimately gives retailers more time to focus on engaging with customers.”

Product content from the home furnishings manufacturers that work with Amber Engine can now be exported to a retailer’s PROFITsystems POS system through a single digital exchange. The exports are customized to the retailer’s specific PROFITsystems account setup.

“PROFITsystems is committed to supporting our family of home furnishings retailers grow their business and remain profitable in today’s dynamic market,” said Joanne Gulnac, general manager of PROFITsystems, a complete retail management solution for the modern home goods retailer. “Inventory data accuracy and visibility across all sales channels is critical in meeting customers’ expectations in the world of unified commerce. We’re excited to partner with Amber Engine to help streamline data exchange from manufacturer to retailer and enable businesses to provide a consistent customer experience.”

Amber Engine, part of the Quicken Loans family of companies, said it expects its integration with PROFITsystems to be one of many strategic alignments with home furnishings service partners.

Demos of the new integrated product offering from Amber Engine and PROFITsystems will be offered at High Point Market.

Maureen AzzatoMaureen Azzato | Chief Brand Officer
MAzzato@hfnmag.com

As chief brand officer, Maureen Azzato is responsible for all editorial and content management, strategic planning and brand marketing for HFN.  Azzato is a 25-year media veteran who has been involved in business-to-business publishing, brand development and marketing communications for her entire career.

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