Artist Shell Rummel to Launch Surya Rug Line
March 22, 2016,
CALHOUN, Ga.—Surya and designer and watercolor artist Shell Rummel have teamed up on a licensed line of rugs that will launch next month at High Point Market.
Named Natural Affinity, the handtufted wool line will feature subtle organic designs and elegant looks inspired by elements found in nature and in a softly muted palette of cool and warm hues.
“I have a deep reverence for the natural world and am drawn to the delicate patterns revealed in the ordinary, such as the lines left in the sand as the tide recedes or the smooth edges of pebbles,” said Rummel. “My designs originate as handpainted watercolors, so there is an inherent translucence and soothing, graceful quality to my work that will appeal to those who value fine art and enjoy inspired design in their surroundings.”
A design from Rummel's new line
“With their intrinsic softness and painterly hand, Shell Rummel’s designs speak to that place within us that desires a connection with nature and a respite from the busyness of the everyday world,” said Lynne Meredith, vice president of product development for Surya. “Shell brings a fresh, signature look to the Surya line, and we look forward to sharing her designs with market attendees.”