Artist Shell Rummel to Launch Surya Rug Line

Rummel launched her licensing division in 2012
March 22, 2016Andrea Lillo

Shell RummelShell Rummel
CALHOUN, Ga.—Surya and designer and watercolor artist Shell Rummel have teamed up on a licensed line of rugs that will launch next month at High Point Market.

Named Natural Affinity, the handtufted wool line will feature subtle organic designs and elegant looks inspired by elements found in nature and in a softly muted palette of cool and warm hues.

“I have a deep reverence for the natural world and am drawn to the delicate patterns revealed in the ordinary, such as the lines left in the sand as the tide recedes or the smooth edges of pebbles,” said Rummel. “My designs originate as handpainted watercolors, so there is an inherent translucence and soothing, graceful quality to my work that will appeal to those who value fine art and enjoy inspired design in their surroundings.”

SuryaRummelA design from Rummel's new line
With a successful career in the fine art and design fields for more than 20 years, Rummel launched her licensing division in 2012 that encompass a variety of categories including area rugs, bedding and bath textiles and accessories, interior paint palettes, stationery and gift items, craft papers, fabrics and an extensive portfolio of fine art.

“With their intrinsic softness and painterly hand, Shell Rummel’s designs speak to that place within us that desires a connection with nature and a respite from the busyness of the everyday world,” said Lynne Meredith, vice president of product development for Surya. “Shell brings a fresh, signature look to the Surya line, and we look forward to sharing her designs with market attendees.”

Andrea LilloAndrea Lillo | Senior Editor
alillo@hfnmag.com

Andrea Lillo has written about a variety of topics, from beer gardens in Queens to kitchen design trends to residential caves. Having joined Home Furnishings News in 2006, she serves as Fashion Editor.

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