Blueair Launches Digital Service for Viewing Outdoor Air Hazards

Intent is to raise awareness of air quality issues
February 15, 2017David Gill

BlueairAirViewFULLThe Air View on a mobile phone
CHICAGO-Air purifier manufacturer Blueair has debuted Air View, a free digital service that shows outdoor air hazards based on address.

The Air View service allows users see which particles and gases exist in the air, providing them with a 360-degree street view of any address in the United States on desktop computers or mobile devices, according to Blueair. The user can click on various air pollutants to learn more about compounds such as sulfur dioxide, pollen and ozone, along with learning how they affect their health.

Air View uses data from monitoring stations all over the world, and the results are continuously updated, according to the statement. The service provides information from the nearest station on the levels of various air pollutants, and evaluates the quality of the air in a particular area. The street view of the service is generated by Google Street View, the app that provides panoramic views of positions along many streets in the world.

Blueair said it introduced Air View to create awareness of the high level of pollution around people every day. For more than a year, the company has conducted an ongoing campaign to heighten awareness of the dangers of air pollution, both indoor and outdoor, throughout the world.

More than half of Americans (166 million) live where year-round air pollution levels are often too dangerous to breathe, the company statement said, citing data from the American Lung Association. In addition, the company referenced a study conducted by the Massachusetts Institute of Technology, which found that air pollution causes 200,000 early deaths each year—primarily from vehicle emissions.

“Most people are unaware we breathe large amounts of harmful particles daily,” said Blake Bobosky, executive vice president of sales and marketing for Blueair North America. “In big cities and along routes with high traffic or wildfires, high levels of substances such as nitrogen oxides can accumulate, which in the long run can have a negative effect on the respiratory system. We want to draw attention to what we and our children actually breathe every day in the hope we can help more people take initiatives for cleaner air.”

Air View is free of charge and can be accessed at airview.blueair.com.

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

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