Blueport Commerce Partners with Applause for Digital Platform Testing
May 18, 2017,
BOSTON— Furniture e-commerce platform Blueport Commerce is partnering with Applause to offer home furnishings consumers a seamless cloud-based experience on all devices. Applause provides testing, feedback and research for digital experiences.
For many furniture retailers, the move to omnichannel experiences has been a struggle because of the nature of the merchandise they sell, according to Blueport Commerce. Products also tend to be a major purchase for most consumers, involving significant online research combined with physical visits to stores.
“The main challenge we faced before we began working with Applause was conducting the amount of manual testing required to provide a smooth omnichannel cross-device e-commerce platform for our customers,” said Andy Wolf, chief product officer at Blueport Commerce. “Applause not only has a community of talented testing professionals who know how to find the right bugs, but it also provides us with more than 100 mobile device and operating system combinations through testers who mimic our actual users—something we simply couldn’t find anywhere else.”
“Blueport helps furniture retailers across North America grow sales online and in stores by delivering an innovative digital platform,” said Mark Holland, Applause’s vice president, North America customer success. “With testers available when they need them and where they need them, we are able to help them quickly test their products in an extremely complex environment, across a variety of devices. The end result speaks for itself and has ultimately revamped how they test and release.”
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.