Blueport Commerce Partners with Applause for Digital Platform Testing

Applause will find and fix bugs across multiple devices
May 18, 2017Allison Zisko

BOSTON— Furniture e-commerce platform Blueport Commerce is partnering with Applause to offer home furnishings consumers a seamless cloud-based experience on all devices. Applause provides testing, feedback and research for digital experiences.

For many furniture retailers, the move to omnichannel experiences has been a struggle because of the nature of the merchandise they sell, according to Blueport Commerce. Products also tend to be a major purchase for most consumers, involving significant online research combined with physical visits to stores.

“The main challenge we faced before we began working with Applause was conducting the amount of manual testing required to provide a smooth omnichannel cross-device e-commerce platform for our customers,” said Andy Wolf, chief product officer at Blueport Commerce. “Applause not only has a community of talented testing professionals who know how to find the right bugs, but it also provides us with more than 100 mobile device and operating system combinations through testers who mimic our actual users—something we simply couldn’t find anywhere else.”

Blueport’s mission is to provide consumers with a consistent and enjoyable digital experience to augment their physical shopping experience. Applause’s testing experts will be integrated into that development to make sure that any bugs or experience flaws are identified and remedied before new experiences and services go live.

“Blueport helps furniture retailers across North America grow sales online and in stores by delivering an innovative digital platform,” said Mark Holland, Applause’s vice president, North America customer success. “With testers available when they need them and where they need them, we are able to help them quickly test their products in an extremely complex environment, across a variety of devices. The end result speaks for itself and has ultimately revamped how they test and release.”

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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