Capel Celebrates 100th Anniversary in 2017
December 27, 2016,
TROY, N.C.—Capel Rugs will turn 100 years old next year, and to mark the milestone it has launched a micro site as well as two updated rug designs from its archives.
From Capel's anniversary website
The New Homestead collection is a revival of Old Homestead, a braided chenille rug created by Capel Rugs in 1924 and which was selected for the World Floor Covering Association’s Hall of Fame in 1978. The updated collection includes an assortment of today’s hottest colors and an updated construction. Made in a fiber blend of polyester, polypropylene and cotton, New Homestead is available in marble, vista, sundried red and fountain blue colorways.
Yorktowne is an updated version of one of Capel’s best-selling braided rugs from the 1980s. Made in North Carolina, Yorktowne features a versatile rectangular shape that gives the colonial-style design a modern spin. Constructed with a sturdy wool blend, Yorktowne is available in green, blue, navy and red.
Capel Rugs created the Capel100.com micro site to highlight the company’s legacy over the last 100 years. The site includes historical photographs, a timeline and product images.
Founded in 1917, Capel Rugs got its start when A. Leon Capel Sr. began fashioning the raw material from his Gee-Haw Plowline company into braids and sewing them into spirals to make reversible braided rugs.
“There aren’t many manufacturers in the country who have been in business longer than us,” said Mary Clara Capel, director of marketing. “Throughout our long history, our dealers—and our loyal consumers, who have been buying our rugs for generations—have been a cornerstone of our success.”
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money