Capel Celebrates 100th Anniversary in 2017

Capel100.com highlights the company’s century-long legacy
December 27, 2016Andrea Lillo

Capel100.comFrom Capel's anniversary website
TROY, N.C.—Capel Rugs will turn 100 years old next year, and to mark the milestone it has launched a micro site as well as two updated rug designs from its archives.

The New Homestead collection is a revival of Old Homestead, a braided chenille rug created by Capel Rugs in 1924 and which was selected for the World Floor Covering Association’s Hall of Fame in 1978. The updated collection includes an assortment of today’s hottest colors and an updated construction. Made in a fiber blend of polyester, polypropylene and cotton, New Homestead is available in marble, vista, sundried red and fountain blue colorways.

Yorktowne is an updated version of one of Capel’s best-selling braided rugs from the 1980s. Made in North Carolina, Yorktowne features a versatile rectangular shape that gives the colonial-style design a modern spin. Constructed with a sturdy wool blend, Yorktowne is available in green, blue, navy and red.

“Yorktowne was a fantastic-selling rug in the 1980s, and our reps have been asking us to bring it back,” said Cameron Capel, vice president of national accounts for Capel Rugs. “Our anniversary provides the ideal opportunity for a revival of this longtime favorite. With Yorktowne and our other commemorative collection, New Homestead, we are saluting our past while also updating two very popular designs that are perfect for today’s spaces and lifestyles.”

Capel Rugs created the Capel100.com micro site to highlight the company’s legacy over the last 100 years. The site includes historical photographs, a timeline and product images.

Founded in 1917, Capel Rugs got its start when A. Leon Capel Sr. began fashioning the raw material from his Gee-Haw Plowline company into braids and sewing them into spirals to make reversible braided rugs.

“There aren’t many manufacturers in the country who have been in business longer than us,” said Mary Clara Capel, director of marketing. “Throughout our long history, our dealers—and our loyal consumers, who have been buying our rugs for generations—have been a cornerstone of our success.”

Andrea LilloAndrea Lillo | Senior Editor
alillo@hfnmag.com

Andrea Lillo has written about a variety of topics, from beer gardens in Queens to kitchen design trends to residential caves. Having joined Home Furnishings News in 2006, she serves as Fashion Editor.

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