Dyson Demo Experience Coming to Best Buy

Customers will access the brand’s innovative technology in vacuums, fans, air purifiers and hair dryers
August 3, 2017Alyson Cohen

Dyson Demo at Best BuyNEW YORK– Next month 90 U.S Best Buy stores will include a dedicated space that allows customers to try out Dyson products as if they were in their own home.

Products will include the brand’s innovative technology in vacuums, fans, air purifiers and hair dryers.

"By picking up and using our machines as you would in your home, you quickly understand how technology makes them work better. We are delighted to work with Best Buy to offer this opportunity to their customers," said Paul Dawson, global product development director at Dyson.

The shops will have trained experts from Dyson who can answer questions, guide product demos, and assist in finding the right product. The Dyson demo space will range in size, from 40 square feet to about 400 square feet, depending on the store. Also Best Buy’s website will include an enhanced Dyson experience, Best Buy said in a blog post.

"Dyson is a technology brand and the innovation they put into their products needs to be seen to be believed. It’s important for customers to see it, touch it, try it, and ask questions about it," said Kevin Balon, senior vice president of appliances at Best Buy. "Our new partnership with Dyson checks all of those boxes, giving Best Buy customers the unique opportunity to try out their state-of-the-art products for themselves."

Dyson recently opened a stand-alone store in London and is reportedly planning to open stores later this year in New York and San Francisco, according to a story in the Minneapolis StarTribune.

Alyson CohenaAlyson Cohen | Contributing Editor
ACohen@pbmbrands.com

Alyson Cohen is a senior honors student at Rutgers University who has joined HFN this summer as an editorial intern.

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