Feizy and MicroD Team up on Digital Visualization Tool

The tool showcases all Feizy catalog items online without the need to increase in-store inventory
October 6, 2017Andrea Lillo

DALLAS—A new partnership between Feizy and MicroD will allow online shoppers to visualize how Feizy rugs will look with other furnishings before they buy.

Through a digital merchandising program for dealers, the Feizy Catalog Program on the OmniVue website platform by MicroD, an online solutions provider, enhances the online buying experience for shoppers, as it gives dealers the ability to showcase all Feizy catalog items online without the need to increase in-store inventory. Users experience consistent catalog data, beautiful images, interactive room planning and visualization tools, and expert development to maximize for search engine results.

Dealers that join the program will have access to a dedicated brand landing page to highlight Feizy products and tell their craftsmanship story. Using the “Accessorize” feature, online shoppers can then select a Feizy rug and virtually place it beneath a furniture piece to visualize and coordinate with their other items before purchasing.

“Feizy is known for their quality craftsmanship and high-end designs and their rugs require the best solution to represent their brand,” said Richard Sexton, chief product officer at MicroD. “MicroD is uniquely qualified to move Feizy into the online marketplace with our partnership. Our robust platform and visualization capabilities will allow their dealers to showcase these beautiful rugs in the best manner possible on the digital landscape.”

“Feizy is excited to collaborate with MicroD on this program and we are looking forward to the benefits it will bring to our dealers,” said Michael Ackelbein, Sr., vice president of global sales at Feizy. “We want to get our products in front of digital shoppers and our dealers are the best channels to do so. By combining the Feizy online product catalog with MicroD’s OmniVue website platform we are able to bring added value to our dealers and their customers.”

Andrea LilloAndrea Lillo | Fashion Editor
alillo@hfnmag.com

Andrea Lillo has written about a variety of topics, from beer gardens in Queens to kitchen design trends to residential caves. Having joined Home Furnishings News in 2006, she serves as Fashion Editor.

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