Feizy and MicroD Team up on Digital Visualization Tool
October 6, 2017,
DALLAS—A new partnership between Feizy and MicroD will allow online shoppers to visualize how Feizy rugs will look with other furnishings before they buy.
Through a digital merchandising program for dealers, the Feizy Catalog Program on the OmniVue website platform by MicroD, an online solutions provider, enhances the online buying experience for shoppers, as it gives dealers the ability to showcase all Feizy catalog items online without the need to increase in-store inventory. Users experience consistent catalog data, beautiful images, interactive room planning and visualization tools, and expert development to maximize for search engine results.
Dealers that join the program will have access to a dedicated brand landing page to highlight Feizy products and tell their craftsmanship story. Using the “Accessorize” feature, online shoppers can then select a Feizy rug and virtually place it beneath a furniture piece to visualize and coordinate with their other items before purchasing.
“Feizy is excited to collaborate with MicroD on this program and we are looking forward to the benefits it will bring to our dealers,” said Michael Ackelbein, Sr., vice president of global sales at Feizy. “We want to get our products in front of digital shoppers and our dealers are the best channels to do so. By combining the Feizy online product catalog with MicroD’s OmniVue website platform we are able to bring added value to our dealers and their customers.”
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.