Former Target Digital Exec to Head Blue Nile

Target begins rolling its Cartwheel savings app into the flagship Target app
June 15, 2017Allison Zisko

Target appThe new Target app combines Cartwheel’s functions with the flagship app.
NEW YORK—As Target’s digital team began introducing its modified shopping app to its customers, the former president of, Jason Goldberger, started his new job as president and CEO of online jeweler Blue Nile.

Goldberger, who joined Target in 2013, left the company in September. He served as president of and was later promoted to chief digital officer. Target’s digital team underwent further upheaval several months later; Casey Carl, Target’s chief innovation and strategy officer, left the mass merchandiser in May.

Meanwhile, Target has begun rolling its Cartwheel savings app into its flagship Target app, a move first announced in February when the retailer unveiled a few digital initiatives alongside a plan to upgrade its physical stores. The one-stop app will give Target shoppers one place to map out store trips as well as make online purchases, Sean Murphy, vice president of digital product, wrote in Target’s A Bullseye View newsletter. The app’s store map will soon show customers their location as they shop and highlight Cartwheel deals nearby, he said. Down the road it will add mobile payment for Target REDcard holders.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.


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