Housewares Supplier for Incentive Industry Purchased by Zane’s

20/20 Special Markets’ portfolio of brands includes Groupe SEB lines
July 13, 2017Joanne Friedrick

Zane'sNEW HAVEN, Conn.—Zane’s Inc., a player in the premium and incentives category, has expanded into the housewares category with the acquisition of 20/20 Special Markets Inc. of Cincinnati, Ohio.

This is the second acquisition of an incentive marketer for Zane’s, which is best known as a retailer of bicycles in the Northeast. In late 2016, Zane’s purchased premium incentive company EXP Group Ltd. of Armonk, N.Y.

Through its acquisition of 20/20, Zane’s is diversifying beyond bikes and recreational and outdoor equipment with housewares brands including the full line of Groupe SEB brands—T-Fal, All-Clad, Rowenta, Krups and Lagostina. Among 20/20’s other brands are Zwilling/Henckels, Bradshaw International, Peugeot, Bodum and John Boos. Chris Ianello of 20/20 will take a management position within Zane’s after the transition process is completed at the end of this year.

Following the 20/20 business model, Zane’s will purchase and stock product for all the brands, while moving the warehouse and shipping to Zane’s facility here.

Both EXP and 20/20 customers have been transacting business using Zane’s Enterprise Utility System, known as Zeus. According to Zane’s, most customers are currently exchanging data with the Zeus platform to facilitate communication through EDI, flat file exchanges, hosted FTP sites and full inventory feeds. The use of Zeus enables new and current customers to quickly add, maintain and grow their selections of Zane’s in-house and drop-ship partner’s products.

The acquisition of 20/20 provides Zane’s with a one-stop shop for premium incentive channel customers, offering both value priced and high-end housewares.

Joanne FriedrickJoanne Friedrick | Contributing Editor

Joanne Friedrick is a contributing editor for HFN with more than 20 years of retail and housewares business reporting, writing and editing. For the past 15 years she has been operating her own business with clients that include Convenience Distribution, Seafood Source and Zest, a Maine-focused consumer food and lifestyle magazine.


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