illy Caffè Launches Art Collection with Ron Arad

The new collection was inspired by light silk fabric draping on a cup and saucer
April 11, 2017Maureen Azzato

RonArad illyArtCollectionRon Arad illy Art Collection
NEW YORK–illy caffè unveiled its latest illy Art Collection featuring new cup and saucer designs by renowned architect Ron Arad.

The illy Art Collection is a series of coffee cups by artists that the Italian company has produced since 1992. Some of the most prominent contemporary masters on the international art scene, along with emerging young talent, have transformed the white porcelain illy cup—introduced by the architect and designer Matteo Thun—into a cult object.

The Ron Arad illy Art Collection was inspired by the spontaneous interaction of light silk fabric draping randomly on a cup and saucer. This inspiration resulted in a design that is both realistic and abstract, a reference to something functional, but without actually being functional, according to illy caffè. With the use of sinuous lines, this design combines Arad’s desire and everything that materials can offer. The cup collection features six abstract designs representative of Arad’s contemporary design style, available in sets of six espresso cups, two espresso cups, six cappuccino cups and two cappuccino cups.

Arad is a Tel Aviv born architect and designer known for his experimentation with materials, forms, and structures. His design work can be found in a variety of museums and gallery collections including Centre Georges Pompidou in Paris, the Metropolitan Museum of Art in New York, the Victoria & Albert Museum in London, and the Vera Design Museum in Germany and architectural projects include the Tel Aviv Opera house, Belgo restaurants in London, the development of a project for a Sport Café with cutting edge interactive audio and video technology for Adidas and Kronenbourg—a high-tech private residence in London. Arad’s designs have been selected for the new Adidas Stadium in Paris, as well as the Maserati showroom in Modena.

The Ron Arad illy Art Collection was previewed in Milan at the Salone del Mobile last week.

Maureen AzzatoMaureen Azzato | Chief Brand Officer
MAzzato@hfnmag.com

As chief brand officer, Maureen Azzato is responsible for all editorial and content management, strategic planning and brand marketing for HFN.  Azzato is a 25-year media veteran who has been involved in business-to-business publishing, brand development and marketing communications for her entire career.

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