Independent Retailers Boost Tabletop Registry Sales with Bridge

Sales far exceed last year’s totals
December 30, 2016Allison Zisko

Bridge logoNEW YORK—Bridge, a tabletop e-commerce platform, said its network of independent retailers this week crossed a new threshold for online registry sales, to $2.1 million.

Bridge offers retailers, typically smaller independents, a full online catalog of select tabletop brands that are constantly updated and maintained by individual vendors.

“For all of 2015, we helped our retailers sell just over $1 million via online registries. This year, we’ve helped retailers beat that number by 99 percent,” Bridge founder Jason Solarek told HFN.

“This $2 million in registry sales is $2 million that helped Main Street, mom and pop indy stores across America and Canada. It’s also important revenue that keeps the unique, non-private label suppliers in business.”

Three factors boosting online registry sales are time savings, geography and selection, Solarek said. Online registries are a time-saving convenience, he said, and many brides register before coming into the physical store. Online registries can also be accessed from anywhere and offer “endless, digital shelf space,” he added. To meet these trends, Bridge made its mobile website quicker and easier to share registries with friends and family, and built a new review program that lets brides and customers review their registry experiences. It also increased the number of products that stores can sync with by 3,000 items to 56,000 items.

This year Bridge also welcomed 10 new brand partners, Michael Aram, Nambé and Olivia Riegel among them.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.


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