Kohl’s to Open Amazon Shops in Select Stores

Dedicated Amazon areas will be staffed by Amazon to sell devices like the Echo and Amazon Fire TV
September 7, 2017Allison Zisko

Kohl's store_FULLMENOMONEE FALLS, Wis.—If you can’t beat them, invite them into your store.

Kohl’s is partnering with Amazon by establishing Amazon smart home zones in 10 of its stores in the Los Angeles and Chicago areas next month. Customers will be able to purchase Amazon devices, accessories and smart home devices and services directly from Amazon in a dedicated 1,000-square-foot area within those Kohl’s stores.

“We believe in the power of our store portfolio and know that our future as a best-in-class omnichannel retailer will be driven by how inventive, compelling and unique we can make our store experience,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “Kohl’s and Amazon share a customer obsession and we’ve joined together to leverage each other’s strengths and deliver a great experience customers can only find at Kohl’s.”

The Amazon Smart Home Experience at Kohl’s will provide a hands-on, interactive array of Amazon devices like Amazon Echo, Echo Dot, Amazon Fire TV and Fire tablets. The Amazon smart home experience at Kohl’s will allow customers to touch, feel and interact with Amazon devices before they buy, Kohl’s said in a statement. Amazon sales associates will staff the space. Customers can schedule an Amazon expert to come to their home, evaluate their needs and install smart home products. Customers can also take advantage of Amazon Home Services, which offers access to vetted local services professionals.

“We are thrilled to offer a unique new way for customers to try out our lineup of Alexa-enabled Amazon devices, learn more about our smart home services from Amazon experts and then buy those items directly from Amazon—all within Kohl’s stores,” said Dave Zimmer, vice president, sales and marketing, Amazon Devices. “Teaming up with Kohl’s provides an incredible opportunity to pair world-class customer and shopping experiences.”

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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