Kohl’s to Open Amazon Shops in Select Stores
September 7, 2017,
MENOMONEE FALLS, Wis.—If you can’t beat them, invite them into your store.
Kohl’s is partnering with Amazon by establishing Amazon smart home zones in 10 of its stores in the Los Angeles and Chicago areas next month. Customers will be able to purchase Amazon devices, accessories and smart home devices and services directly from Amazon in a dedicated 1,000-square-foot area within those Kohl’s stores.
“We believe in the power of our store portfolio and know that our future as a best-in-class omnichannel retailer will be driven by how inventive, compelling and unique we can make our store experience,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “Kohl’s and Amazon share a customer obsession and we’ve joined together to leverage each other’s strengths and deliver a great experience customers can only find at Kohl’s.”
“We are thrilled to offer a unique new way for customers to try out our lineup of Alexa-enabled Amazon devices, learn more about our smart home services from Amazon experts and then buy those items directly from Amazon—all within Kohl’s stores,” said Dave Zimmer, vice president, sales and marketing, Amazon Devices. “Teaming up with Kohl’s provides an incredible opportunity to pair world-class customer and shopping experiences.”
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