Kohl’s Relaunches Private Label Brand
March 14, 2016,
MENOMONEE FALLS, Wis.—Kohl’s has re-launched its private-label brand, Sonoma Goods For Life, as a curated assortment of versatile fashion and home essentials to help consumers live smarter, simpler, better lives.
The Sonoma Goods For Life brand includes home decor.
“As part of Kohl’s Greatness Agenda, we want to inspire our customers by giving them amazing products that deepen their engagement with our brand,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “Sonoma Goods For Life is one of Kohl’s largest brands and also represents the greatest opportunity for growth. We’re elevating the collection and creating a more exciting and cohesive offering. We believe that the new Sonoma will resonate with our customers and build great momentum for Kohl’s.”
Sonoma Goods For Life is offered in home décor, bedding, bath and furniture, as well as apparel, accessories, footwear and beauty.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.