Lowe’s Expands Smart Home Shop-in-Shop Concept
November 9, 2017,
MOORESVILLE, N.C.—Building on the success of a three-store pilot last fall, Lowe's is expanding its connected-home shopping experience to 70 Lowe's locations nationwide.
The "Smart Home powered by b8ta" store-within-a-store features a curated selection of top-rated smart home products like thermostats, lighting and speakers and offers consumers onsite support from specially trained experts known as "b8ta testers." Lowe’s is partnering with software-powered retailer b8ta on the project.
"Consumers aspire to live a connected life and crave solutions that make this possible," said Ruth Crowley, vice president of customer experience design at Lowe's. "Smart home products simplify life – but the technology can sometimes be confusing or intimidating. So, we developed Smart Home powered by b8ta to emulate a 'lab-like' atmosphere that empowers customers to make informed decisions."
"Smart Home powered by b8ta" is available in select major U.S. markets, including New York City, San Francisco, Los Angeles, Dallas, Philadelphia, Boston, Washington D.C., Miami, Tampa, Raleigh and Charlotte.
In addition to the store-within-a-store format, 1,000 Lowe's stores rolled out specialized smart home displays featuring products primed for Black Friday and the holiday gifting season. A curated smart home experience and information about Lowe’s b8ta collaboration is available on Lowe’s website.
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