Lowe’s Expands Smart Home Shop-in-Shop Concept

More than 60 smart home products displayed in wood-paneled aisles
November 9, 2017Allison Zisko

Lowe's Smart Home DisplayMOORESVILLE, N.C.—Building on the success of a three-store pilot last fall, Lowe's is expanding its connected-home shopping experience to 70 Lowe's locations nationwide.

The "Smart Home powered by b8ta" store-within-a-store features a curated selection of top-rated smart home products like thermostats, lighting and speakers and offers consumers onsite support from specially trained experts known as "b8ta testers." Lowe’s is partnering with software-powered retailer b8ta on the project.

"Consumers aspire to live a connected life and crave solutions that make this possible," said Ruth Crowley, vice president of customer experience design at Lowe's. "Smart home products simplify life – but the technology can sometimes be confusing or intimidating. So, we developed Smart Home powered by b8ta to emulate a 'lab-like' atmosphere that empowers customers to make informed decisions."

More than 60 smart home products are exhibited in wood-paneled aisles near the front of the store. The fully immersive format includes a wide array of items ranging from security systems to thermostats, cameras to lighting, speakers and more from brands including Google, Sonos, GE, Nest, Iris, Samsung and Ring. Products are displayed out of the box to encourage hands-on play and enhance product knowledge. iPads with product-related content and pricing details can be found alongside each device. Smart phones are also available for customers to interact with products and supporting apps, the same as they would use them at home.

"Smart Home powered by b8ta" is available in select major U.S. markets, including New York City, San Francisco, Los Angeles, Dallas, Philadelphia, Boston, Washington D.C., Miami, Tampa, Raleigh and Charlotte.

In addition to the store-within-a-store format, 1,000 Lowe's stores rolled out specialized smart home displays featuring products primed for Black Friday and the holiday gifting season. A curated smart home experience and information about Lowe’s b8ta collaboration is available on Lowe’s website.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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