Macy’s Restructures to Drive Omnichannel Growth
February 1, 2016,
CINCINNATI-Peter Sachse, Macy’s chief innovation and business development officer, has been named the retailer’s chief growth officer, effective immediately. Also, Macy’s has hired former Ann Inc. executive Justin MacFarlane for the newly created position of chief strategy, analytics and innovation officer.
“These two new positions will enable us to move farther and faster in stimulating profitable sales growth in our company,” said Terry J. Lundgren, chairman and CEO of Macy’s Inc. “Each role is critical to our ability to position the company’s brands for success in a consumer marketplace that continues to evolve in profound new directions for omnichannel retailing.”
In his new role, Sachse is in charge of all Macy’s merchandising, along with Macy’s Backstage, Bluemercury and international expansion. MacFarlane is responsible for the company’s strategic development, consumer and customer research, data analysis, innovation and the development of future new business opportunities. Both executives report to Jeff Gennette, Macy’s president.
Reporting to Sachse is Tim Baxter, chief merchandising officer who continues to lead all omnichannel merchandising efforts and vendor relationships, as well as product and pricing strategies, with additional opportunity ahead as Macy’s amplifies its product strategies across new customer touchpoints domestically and internationally. Also reporting to Sachse are Marla Malcolm Beck, CEO of Bluemercury, and Barry Beck, COO of Bluemercury; Vanessa Lefebvre, senior vice president of Macy’s Backstage; and Dustin Jones, newly appointed managing director of Macy’s China Ltd.
Sachse has been with Macy’s since 2003, beginning as president of Macy’s corporate marketing. In 2006, he was named chairman and CEO of macys.com, and in 2009 became Macy’s chief marketing officer. In 2012, he was appointed chief stores officer, and last year assumed the post of chief innovation and business development officer.
Prior to joining Macy’s, MacFarlane was Ann Inc.’s senior vice president for corporate strategy. Before joining the company, he worked in senior-level roles for a number of consulting firms, including AlixPartners and Kurt Salmon Associates.
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