Macy’s Restructures to Drive Omnichannel Growth

Sachse “to lead development of a holistic view of our businesses,” Macy’s president said
February 1, 2016David Gill

SachsePeterPeter Sachse
CINCINNATI-Peter Sachse, Macy’s chief innovation and business development officer, has been named the retailer’s chief growth officer, effective immediately. Also, Macy’s has hired former Ann Inc. executive Justin MacFarlane for the newly created position of chief strategy, analytics and innovation officer.

“These two new positions will enable us to move farther and faster in stimulating profitable sales growth in our company,” said Terry J. Lundgren, chairman and CEO of Macy’s Inc. “Each role is critical to our ability to position the company’s brands for success in a consumer marketplace that continues to evolve in profound new directions for omnichannel retailing.”

In his new role, Sachse is in charge of all Macy’s merchandising, along with Macy’s Backstage, Bluemercury and international expansion. MacFarlane is responsible for the company’s strategic development, consumer and customer research, data analysis, innovation and the development of future new business opportunities. Both executives report to Jeff Gennette, Macy’s president.

“Peter Sachse now will lead the development of a holistic view of our businesses with expanded opportunities as we approach customers via stores, mobile and digital across Macy’s, Macy’s Backstage and Bluemercury,” Gennette said. “Justin MacFarlane will expand our capabilities in strategy development and execution while adding significant new expertise in our ongoing quest to understand and respond to consumer behavior, as well as analyze our deep reservoir of proprietary data about how, when, where and why customers are shopping—both today and as we look into the future.”

Reporting to Sachse is Tim Baxter, chief merchandising officer who continues to lead all omnichannel merchandising efforts and vendor relationships, as well as product and pricing strategies, with additional opportunity ahead as Macy’s amplifies its product strategies across new customer touchpoints domestically and internationally. Also reporting to Sachse are Marla Malcolm Beck, CEO of Bluemercury, and Barry Beck, COO of Bluemercury; Vanessa Lefebvre, senior vice president of Macy’s Backstage; and Dustin Jones, newly appointed managing director of Macy’s China Ltd.

Sachse has been with Macy’s since 2003, beginning as president of Macy’s corporate marketing. In 2006, he was named chairman and CEO of macys.com, and in 2009 became Macy’s chief marketing officer. In 2012, he was appointed chief stores officer, and last year assumed the post of chief innovation and business development officer.

Prior to joining Macy’s, MacFarlane was Ann Inc.’s senior vice president for corporate strategy. Before joining the company, he worked in senior-level roles for a number of consulting firms, including AlixPartners and Kurt Salmon Associates.

David GillDavid Gill | Contributing Editor

David Gill is a contributing editor to HFN.

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