Malouf Invitation Wins Graphic Design Award

Thermochromic ink responds to temperature when touched
July 11, 2017Allison Zisko

Malouf Las Vegas show invitationMalouf’s award-winning invitation has ink that responds to temperature when touched.
LOGAN, Utah—Bedding maker Malouf has received an American Inhouse Design Award from Graphic Design USA for the design of its Las Vegas Market interactive invitation.

“Pushing the boundaries of product design and graphic design has always been part of our culture,” said CEO Sam Malouf. “We want our packaging and marketing materials to be as exciting and inviting as our showroom space, and we have a superbly talented group of designers at Malouf that always deliver something that stands out.”

The award-winning piece was a print invitation for Las Vegas Market that served as a teaser campaign for the launch of the company’s CarbonCool pillow, a graphite-infused memory foam pillow with a proprietary surface coating of Omniphase phase-change material known for its ability to respond to and regulate temperature.

“We wanted to come up with a piece that would give a glimpse of something unique and intriguing, something that felt like our Las Vegas showroom experience,” said Olivia Godfrey, Malouf graphic designer. “To hint at our newest pillow and pique interest for our latest technology, we printed the invitations with thermochromic ink accents that responded to temperature when touched.”

This marks the second consecutive year Malouf has won the Inhouse Design Award for its Las Vegas showroom invitation, though the company is no stranger to design awards. The company previously earned two national design awards for its French Linen sheet packaging, as well as a Gold award from the International Design Awards for its Italian Collection sheet packaging.

Malouf sheetsNew Supima cotton sheets debut in Las Vegas.
At Las Vegas Market, Malouf will also launch 600-thread-count, sateen weave Supima sheets to replace its Egyptian cotton sheet line. And it has created a new line of shoulder pillows designed to support side sleepers. Malouf’s pin-core zoned design has larger holes in the center with smaller ones around the outside, creating specialized support for the head and neck.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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