Malouf Invitation Wins Graphic Design Award
July 11, 2017,
LOGAN, Utah—Bedding maker Malouf has received an American Inhouse Design Award from Graphic Design USA for the design of its Las Vegas Market interactive invitation.
Malouf’s award-winning invitation has ink that responds to temperature when touched.
“Pushing the boundaries of product design and graphic design has always been part of our culture,” said CEO Sam Malouf. “We want our packaging and marketing materials to be as exciting and inviting as our showroom space, and we have a superbly talented group of designers at Malouf that always deliver something that stands out.”
The award-winning piece was a print invitation for Las Vegas Market that served as a teaser campaign for the launch of the company’s CarbonCool pillow, a graphite-infused memory foam pillow with a proprietary surface coating of Omniphase phase-change material known for its ability to respond to and regulate temperature.
This marks the second consecutive year Malouf has won the Inhouse Design Award for its Las Vegas showroom invitation, though the company is no stranger to design awards. The company previously earned two national design awards for its French Linen sheet packaging, as well as a Gold award from the International Design Awards for its Italian Collection sheet packaging.
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