Muji to Open NYC Flagship

The store, to be located on Fifth Avenue across from the New York Public Library, will be the brand’s largest in the U.S.
September 8, 2015Allison Zisko

MujilogoNEW YORK-Japanese lifestyle brand Muji will open its fifth New York City location this fall. It will be the brand’s largest location in the United States, becoming the country’s new Muji flagship store, the company said, bringing the total number of Muji stores in the United States to 11.

Muji’s main product lines include kitchenware, tableware, furniture, interior and storage accessories, stationery, skincare, apparel, and bags and suitcases. With approximately 3,250 square feet of retail space on the ground floor and 8,400 square feet below ground, the new store, to be located at 475 Fifth Avenue, across from the New York Public Library’s Schwartzman Building, will include special sections dedicated to embroidery, where customers can choose from more than 100 embroidered designs to add to textiles and clothing; an Aroma Labo where customers can create their perfect scent from a selection of 48 types of oils which Muji staff blends on-site; exclusive products like the new natural material knitwear; as well as a selection of books related to Muji’s design ethos, and a food market with items sourced from throughout New York.

“New York City has long been one of the most important markets for Muji so we feel it’s important to have a strong retail presence here,” said Asako Shimazaki, President of Muji USA Limited. “Since Muji’s founding in 1980, we have continued to evolve the product collection and the ways in which our customers experience our stores. With the Fifth Avenue flagship, we are excited to further enhance how customers can understand and interact with the Muji design ethos.”

Before the opening, Muji will hold a special talk with designer Naoto Fukasawa at The Times Center in The New York Times Building here on Oct. 15.

The Muji name derives from the company’s original name in Japanese: Mujirushi Ryohin, meaning “No Brand, Quality Goods.” Muji started in Japan in 1980 and now has nearly 400 stores in Japan plus more than 300 outside Japan.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.


Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN Cover July 2017


    July 2017

    COVER STORY: Bloomie's Home Makeover

    The luxury department store retailer unifies its home floors at its flagship store on 59th Street in New York City and modernizes the shopping experience.


    • The American Makers - Retailers grapple with the rewards and challenges of selling American-made home furnishings.
    • Category Trends: Tabletop - The newest cocktail and dining trends influence barware and serveware design.