Nourison: Texture and Shine Rule Floor Covering Design

Runway-show apparel trends will find their way to rugs
March 17, 2017David Gill

NourisonAldoraNourison’s Aldora Area Rug Collection features a handwoven texture and a soft sheen.
SADDLE BROOK, N.J.-Texture and shine will be among the reigning design themes in floor covering, according to a Nourison analysis of what’s trending in this category.

Apparel launches seen at runway shows in New York, London, Milan and Paris will find their way to the floors of America, according to Nourison. These new products feature texture and shine among their main design themes.

Nourison’s upcoming product introductions illustrate how these themes will be incorporated into area rugs. The Aldora Area Rug Collection features a handwoven texture and a soft sheen. The Michael Amini Brilliance, Glistening Nights and Zambiana Area Rugs Collections are made with lurex knits, which add an element of sparkle.

The Divine grouping has natural, mixed textures with a subtle shine, which accents the rugs’ high-low, handwoven fabrication. Silk Shadows, Twilight and the Calvin Klein Home Maya Area Rug Collection are all examples of incorporating shine and elegance.

Other runway trends include structured clean lines, mixing fabrics and layering looks for added texture. These fashion trends can be found in Nourison’s broadloom carpet collections, including the Nourtex Euro Collection with Athens and Paris applied patterns and handcarved Mediterranean Collection. The Gingham Collection follows the 1970s plaid theme with Garnet and Sage plaid designs.

“As interior trends continue to evolve, consumers are looking for unique and interesting pieces to cover their floors,” Nourison said in a statement. “A well-crafted area rug or broadloom carpet can serve as a focal point and highlight a space, or it can be subtle and serve as a pedestal for other dramatic pieces in a room. Nourison strives to stay on trend and is sometimes fortunate enough to set a trend. The goal is to have the right products that both the high-end and value-driven consumer would be proud to have in their living space.”

David GillDavid Gill | Senior Editor

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.


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