Online Retailer LuxeDecor Adds Bradington Young Furniture to its Mix

Follows successful debut of parent company Hooker Furniture
May 16, 2017Allison Zisko

Bradington Young at LuxeDecorBradington Young specializes in upscale motion and stationary leather furniture with a modern aesthetic.
CHICAGO—Online specialty retailer LuxeDecor has added Bradington Young furniture, a subsidiary of Hooker Furniture, to its merchandise mix.

Bradington Young specializes in upscale motion and stationary leather furniture with a modern aesthetic. The brand offers more than 175 different styles of soft leather for its upholstered pieces which include sofas, chairs, sectionals and ottomans, and its handcrafted finish options range from Old World antique to rustic patinas.

Since Hooker Furniture was added to LuxeDecor’s assortment last October the online retailer’s indoor furniture category sales have increased 127 percent, based on six months of revenue ending in March 2017, LuxeDecor told HFN. It attributed the growth to the availability of Hooker Furniture pieces on the site. “Bradington Young brings a large selection of upscale motion and stationary leather furniture to LuxeDecor.com, which appeals to our customers who are seeking a timeless aesthetic that is grounded in comfort and elegance. It gives our customers the option of enjoying luxurious seating that is just as comfortable as your favorite childhood home living room chair,” the company said.

In a statement, Chris Dietrich, marketing manager for LuxeDecor, said, “Bradington Young aligns seamlessly with LuxeDecor’s mission by allowing our customers to bring exceptional style to their homes without the hassle of visiting a showroom or waiting weeks on end to speak with a personal consultant.”

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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