Online Retailer LuxeDecor Adds Bradington Young Furniture to its Mix
May 16, 2017,
CHICAGO—Online specialty retailer LuxeDecor has added Bradington Young furniture, a subsidiary of Hooker Furniture, to its merchandise mix.
Bradington Young specializes in upscale motion and stationary leather furniture with a modern aesthetic.
Bradington Young specializes in upscale motion and stationary leather furniture with a modern aesthetic. The brand offers more than 175 different styles of soft leather for its upholstered pieces which include sofas, chairs, sectionals and ottomans, and its handcrafted finish options range from Old World antique to rustic patinas.
Since Hooker Furniture was added to LuxeDecor’s assortment last October the online retailer’s indoor furniture category sales have increased 127 percent, based on six months of revenue ending in March 2017, LuxeDecor told HFN. It attributed the growth to the availability of Hooker Furniture pieces on the site. “Bradington Young brings a large selection of upscale motion and stationary leather furniture to LuxeDecor.com, which appeals to our customers who are seeking a timeless aesthetic that is grounded in comfort and elegance. It gives our customers the option of enjoying luxurious seating that is just as comfortable as your favorite childhood home living room chair,” the company said.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.