Online Retailer Merchant Sons Opens Store in Toronto

The home décor shop also serves as the retailer’s fulfillment center
June 8, 2017Joanne Friedrick

MerchantSons LivingAreaLiving Area: Vintage furniture serves as a backdrop to Merchant Sons’ summer collection.
TORONTO—Online retailer Merchant Sons, which launched in April, has quickly followed up this month with a brick-and-mortar version featuring its home décor items.

The store also serves as a fulfillment center for online orders to merchantsons.com, with packages visually inspected in house before being sent to the purchasers. There are no checkout lines or cash registers in the store, instead customers pay electronically through a mobile point-of-sale system. Another feature within Merchant Sons is a full-service coffee bar from De Mello Palheta Coffee Roasters, a local micro-roaster.

“Merchant Sons prides itself on its truly unique, beautiful home décor products and we felt it was essential that our store experience match that philosophy,” said Co-founder Cathy Ly. “So instead of building a store or a showroom, we built a home for our customers to enjoy. Anyone who is interested in purchasing items can speak with one of our advisers who will package their purchase and process payment while they sit back and relax.”

The products in the store are from Merchant Sons’ summer collection. “I’ve been involved in homeware design for years and creating a high-quality home that manages to exude a relaxed masculine style is difficult with the products currently offered in the market,” Co-founder Greg Robson told Canadian Interiors magazine.

“Each collection starts with field research to understand how people live in their homes today,” said Robson. “From there, our team designs subtle ways to improve those products closest to our daily lives. Our first collection is crisp, modern and inspired by the laidback style of a Toronto summer.”

The store at 273 Richmond St. W. opened June 1.

MerchantSons DiningArea BedroomDining Area (left): Bed and bath linens are displayed in the Merchant Sons store’s dining room. Bedroom (right): Merchant Sons’ signature Sweatshirt Blanket is featured in the bedroom setting.

Joanne FriedrickJoanne Friedrick | Contributing Editor

Joanne Friedrick is a contributing editor for HFN with more than 20 years of retail and housewares business reporting, writing and editing. For the past 15 years she has been operating her own business with clients that include Convenience Distribution, Seafood Source and Zest, a Maine-focused consumer food and lifestyle magazine.

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