Partnership Helps Retailers Drive Traffic and Dollars to Stores
June 14, 2017,
PITTSBURGH—Digital knowledge management provider Yext and retail app platform Branding Brand have teamed up to create a single place for retailers to update ever-changing information like store hours and locations.
“Shoppers are searching for their favorite brick-and-mortar stores closest to them,” said Chris Mason, CEO of Branding Brand. “Our partnership with Yext means that retailers can be confident knowing the right information about their store is accurately displayed and available to shoppers.”
According to Branding Brand client data, store locator views from smartphones increased as much as 25 percent during Christmas week. A 2016 holiday shopping survey said 50 percent of shoppers planned to buy online and pick up in store more than the previous year.
In addition, many retailers are redesigning entire stores to better serve customers who want to buy online and pick up in store (BOPIS), as well as take advantage of ship-to-store discounts.
“Branding Brand’s integration in the Yext App Directory gives enterprise retail brands with hundreds of stores one place to maintain and update their digital knowledge,” said Marc Ferrentino, chief strategy officer of Yext. “It makes sure retailer information is discoverable and in-sync across their mobile sites, apps and the digital ecosystems, driving foot traffic and sales.”
The pre-built integration is available in the Yext App Directory as “Branding Brand for Stores.”
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