Partnership Helps Retailers Drive Traffic and Dollars to Stores

Store locator views from smartphones increased 25 percent during Christmas week
June 14, 2017Andrea Lillo

Branding Brand logoPITTSBURGH—Digital knowledge management provider Yext and retail app platform Branding Brand have teamed up to create a single place for retailers to update ever-changing information like store hours and locations.

“Shoppers are searching for their favorite brick-and-mortar stores closest to them,” said Chris Mason, CEO of Branding Brand. “Our partnership with Yext means that retailers can be confident knowing the right information about their store is accurately displayed and available to shoppers.”

According to Branding Brand client data, store locator views from smartphones increased as much as 25 percent during Christmas week. A 2016 holiday shopping survey said 50 percent of shoppers planned to buy online and pick up in store more than the previous year.

“As brands decide to extend and reduce hours throughout the year, especially during the holidays for last-minute shoppers, they’ll have one place to instantly update this information and trust it’s displayed accurately for customers,” said Mason.

In addition, many retailers are redesigning entire stores to better serve customers who want to buy online and pick up in store (BOPIS), as well as take advantage of ship-to-store discounts.

“Branding Brand’s integration in the Yext App Directory gives enterprise retail brands with hundreds of stores one place to maintain and update their digital knowledge,” said Marc Ferrentino, chief strategy officer of Yext. “It makes sure retailer information is discoverable and in-sync across their mobile sites, apps and the digital ecosystems, driving foot traffic and sales.”

The pre-built integration is available in the Yext App Directory as “Branding Brand for Stores.”

Andrea LilloAndrea Lillo | Senior Editor
alillo@hfnmag.com

Andrea Lillo has written about a variety of topics, from beer gardens in Queens to kitchen design trends to residential caves. Having joined Home Furnishings News in 2006, she serves as Fashion Editor.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money