Patina Vie Populates the Market

Thirstystone, Cambridge Silversmiths, Zrike Brands and PTS America expanding assortments
October 4, 2017Allison Zisko

PTS Patina Vie dinnerware_FULLPTS America’s Patina Vie porcelain dinnerware
NEW YORK—Seekers of the increasingly popular and rapidly expanding Patina Vie brand will have plenty of new products to choose from during the New York Tabletop Show here later this month.

Established licensees Thirstystone, Cambridge Silversmiths, PTS America and Zrike Brands are introducing a range of tabletop and giftware items designed for casual and spontaneous entertaining and distinguished by Patina Vie’s trademark casual, almost bohemian elegance and a vintage vibe.

The name sums up the four and a half-year-old company’s design aesthetic, whose tagline is “history and style collide.” Patina refers to the many layers or finishes on a product, like wood, leather and copper, that get better as they age, while Vie is the French word for “life.” “I love things that are crafted by hand that get better as we use them,” company founder Sarah Willett told HFN. That includes manufactured lines that convey the passion and attention to detail of the person who created them, she said.

Patina Vie_Zrike_melamine_FULLPatina Vie melamine by Zrike Brands
Zrike is introducing ceramic, melamine and bamboo dinnerware, as well as a children’s dinnerware line; PTS will launch three decaled porcelain collections; Thirstystone is enlarging its mixed material assortment of entertaining items in marble, raw wood and embossed metals; and Cambridge is introducing barware accessories and tools that put a Patina Vie spin on utilitarian goods.

“We are all working together to raise the bar and work with retailers for very specialized, fashion-forward product,” Willett said.

Patina Vie already has a strong presence at Anthropologie, among other retailers, and will launch a wedding line of home décor and party-themed product with At Home in the spring. It has also signed several new licenses across the home category, including agreements with Hallmark for cards, gift, wrap and bags; Thermos for hydration and food storage products; Creative Converting for paper partyware; and Trends International for stationery and paper crafting items. Nearly a dozen full bedding ensembles created by licensee SL Bedding were unveiled at the New York Home Fashions Market last month, while Karastan is launching its Vintage Tapis rug collection at High Point Market. York Wallcoverings is introducing a book of Patina Vie vintage-inspired wallpaper along with a collection for its Roommates Wall Décor division. A pet line inspired by Willett’s two bulldogs, Big and Awesome, and executed by several vendors, is also expanding.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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