Patina Vie Populates the Market
October 4, 2017,
NEW YORK—Seekers of the increasingly popular and rapidly expanding Patina Vie brand will have plenty of new products to choose from during the New York Tabletop Show here later this month.
PTS America’s Patina Vie porcelain dinnerware
Established licensees Thirstystone, Cambridge Silversmiths, PTS America and Zrike Brands are introducing a range of tabletop and giftware items designed for casual and spontaneous entertaining and distinguished by Patina Vie’s trademark casual, almost bohemian elegance and a vintage vibe.
The name sums up the four and a half-year-old company’s design aesthetic, whose tagline is “history and style collide.” Patina refers to the many layers or finishes on a product, like wood, leather and copper, that get better as they age, while Vie is the French word for “life.” “I love things that are crafted by hand that get better as we use them,” company founder Sarah Willett told HFN. That includes manufactured lines that convey the passion and attention to detail of the person who created them, she said.
Patina Vie melamine by Zrike Brands
“We are all working together to raise the bar and work with retailers for very specialized, fashion-forward product,” Willett said.
Patina Vie already has a strong presence at Anthropologie, among other retailers, and will launch a wedding line of home décor and party-themed product with At Home in the spring. It has also signed several new licenses across the home category, including agreements with Hallmark for cards, gift, wrap and bags; Thermos for hydration and food storage products; Creative Converting for paper partyware; and Trends International for stationery and paper crafting items. Nearly a dozen full bedding ensembles created by licensee SL Bedding were unveiled at the New York Home Fashions Market last month, while Karastan is launching its Vintage Tapis rug collection at High Point Market. York Wallcoverings is introducing a book of Patina Vie vintage-inspired wallpaper along with a collection for its Roommates Wall Décor division. A pet line inspired by Willett’s two bulldogs, Big and Awesome, and executed by several vendors, is also expanding.
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ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.