Pier 1 Pops Up Holiday Shop in NYC

It has also created a limited-edition holiday pop-up catalog
November 30, 2015Allison Zisko

Pier 1 Imports Pop-Up BookFORT WORTH, Texas-Pier 1 Imports has created a life-sized, pop-up book installation in Manhattan this week, as well as an original, limited-edition holiday pop-up catalog.

To bring the life-sized, pop-up book to life, Pier 1 Imports transformed an open New York City storefront in SoHo into “Pier 1 Imports: Christmas Pop-Up Storybook.” At this immersive event, people will walk through a storybook to discover magical scenes and colorful vignettes from some of Pier 1 Imports’ Christmas style stories, including Plaid Tidings, Frosted Noel, Home Sweet Holiday and Champagne Shimmer. As part of the installation, Pier 1 Imports teamed up with singer Mariah Carey to create a modern day holiday story featuring a nod to her iconic hit, “All I Want For Christmas is You.”

The installation will be open to the public Dec. 2–6 from 11 a.m. to 7 p.m. at 503 Broadway.

Pier 1 Imports also partnered with award-winning paper engineer Bruce Foster to create a limited-edition, holiday pop-up catalog (http://www.pier1.com/pier1popup) that highlights some of its Christmas style stories. It is being mailed to select customers.

“Pier 1 Imports is at its best during the holiday season with the latest design trends and fresh takes on traditional favorites,” said Eric Hunter, executive vice president of marketing. “Pier 1 Imports offers something for everyone each season, and this year we wanted to showcase our one-of-a-kind holiday merchandise in an extraordinary way.”

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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