Replacements Video Highlights New Entertaining Styles
March 20, 2017,
GREENSBORO, N.C.—Replacements is writing the next chapter of the company’s history with the tableware retailer’s new flagship video, “There’s a place for you.” The two-minute segment reflects Replacements’ evolution from a matching service to an international lifestyle business geared toward inspiring generations to reinvent how they entertain, gather and make a house a home.
Replacements' video inspires generations to reinvent how they entertain, gather and make a house a home.
“This video truly reflects where we’re heading as a company,” said founder and CEO Bob Page. “When I started this company 36 years ago, I focused on creating a company that offered outstanding customer service and embraced inclusion. A business where everyone, employees and customers alike, would feel welcomed regardless of the differences that make us unique as individuals. This video reflects that spirit—there’s truly a place for everyone at our table.”
With a global reach spanning six continents, the company has grown from a weekend hobby based in Page’s attic to facilities spanning the size of eight football fields. Replacements’ leadership affirms the company has become more than a replacement business; the retailer’s refocused vision strives to help define tomorrow’s tabletop trends by inspiring generations to create tables reflecting their tastes and lifestyles.
Replacements partnered with Durham-based Storyboard Media on the project. The retailer will continue to develop video content showcasing the company’s wide range of services and products, while also providing ideas and solutions on its website, replacements.com.
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- The American Makers - Retailers grapple with the rewards and challenges of selling American-made home furnishings.
- Category Trends: Tabletop - The newest cocktail and dining trends influence barware and serveware design.