Replacements Video Highlights New Entertaining Styles

New marketing effort reflects evolution of 36-year-old company
March 20, 2017Allison Zisko

Replacements VideoReplacements' video inspires generations to reinvent how they entertain, gather and make a house a home.
GREENSBORO, N.C.—Replacements is writing the next chapter of the company’s history with the tableware retailer’s new flagship video, “There’s a place for you.” The two-minute segment reflects Replacements’ evolution from a matching service to an international lifestyle business geared toward inspiring generations to reinvent how they entertain, gather and make a house a home.

“This video truly reflects where we’re heading as a company,” said founder and CEO Bob Page. “When I started this company 36 years ago, I focused on creating a company that offered outstanding customer service and embraced inclusion. A business where everyone, employees and customers alike, would feel welcomed regardless of the differences that make us unique as individuals. This video reflects that spirit—there’s truly a place for everyone at our table.”

With a global reach spanning six continents, the company has grown from a weekend hobby based in Page’s attic to facilities spanning the size of eight football fields. Replacements’ leadership affirms the company has become more than a replacement business; the retailer’s refocused vision strives to help define tomorrow’s tabletop trends by inspiring generations to create tables reflecting their tastes and lifestyles.

“Regardless of your age or where you’re at in your life, we’re committed to helping each generation enjoy patterns of the past,” said Chief Marketing Officer Linh Calhoun. “Although many of the pieces in our inventory are no longer being made, we believe good design, expert artistry and thoughtful craftsmanship never go out of style. Much of our tableware has spent many good years surrounded by joyful gatherings and lively conversation, and is now simply waiting to join another happy home. Whether you’re throwing your first cocktail party or hosting your 20th Thanksgiving, this video connects to that place in your life and how Replacements can help make those occasions even more timeless and special.”

Replacements partnered with Durham-based Storyboard Media on the project. The retailer will continue to develop video content showcasing the company’s wide range of services and products, while also providing ideas and solutions on its website, replacements.com.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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