Simon Launches Concierge Bot on Facebook Messenger
August 9, 2017,
Simon launched its Concierge Bot
The Concierge Bot, which Simon called the industry’s first such experience, can give shoppers store and restaurant details, hours of operation, special events, daily promotions and available amenities at any of its 208 properties. It also provides personalized recommendations specific to a shopper’s center of choice, as well as access to lifestyle content—tailored to the user—from Simon Said, which is the company’s fashion, beauty and dining publication.
“Our concierge bot is another example of our ongoing efforts to enhance the shopping experience at our centers,” said Mikael Thygesen, chief marketing officer for Simon and head of its innovation efforts. “Millions of Facebook Messenger users now have access to a broad set of information about their favorite center through Facebook Messenger.”
“Simon is at the forefront of the messaging evolution and an innovator in the mall technology space,” said Christian Brucculeri, CEO of Snaps, which helped developed Simon’s concierge bot. “We look forward to adding more capabilities and intelligence to this bot over the coming months.”
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