Simon Launches Concierge Bot on Facebook Messenger

Bot also personalizes recommendations specific to shopper preferences
August 9, 2017Andrea Lillo

Simon Concierge BotSimon launched its Concierge Bot
INDIANAPOLIS--Shopping mall operator Simon has tapped mobile messaging technology with the launch of its Concierge Bot on Facebook Messenger, allowing shoppers at any Simon Malls, The Mills or Premium Outlets locations access to relevant and useful information.

The Concierge Bot, which Simon called the industry’s first such experience, can give shoppers store and restaurant details, hours of operation, special events, daily promotions and available amenities at any of its 208 properties. It also provides personalized recommendations specific to a shopper’s center of choice, as well as access to lifestyle content—tailored to the user—from Simon Said, which is the company’s fashion, beauty and dining publication.

“Our concierge bot is another example of our ongoing efforts to enhance the shopping experience at our centers,” said Mikael Thygesen, chief marketing officer for Simon and head of its innovation efforts. “Millions of Facebook Messenger users now have access to a broad set of information about their favorite center through Facebook Messenger.”

To use the bot, the shopper has to initiate contact. After that, notifications (within Facebook guidelines) can be sent to drive the user back to the bot, a Simon spokesperson said.

“Simon is at the forefront of the messaging evolution and an innovator in the mall technology space,” said Christian Brucculeri, CEO of Snaps, which helped developed Simon’s concierge bot. “We look forward to adding more capabilities and intelligence to this bot over the coming months.”

Andrea LilloAndrea Lillo | Senior Editor

Andrea Lillo has written about a variety of topics, from beer gardens in Queens to kitchen design trends to residential caves. Having joined Home Furnishings News in 2006, she serves as Fashion Editor.


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