Spencer Wood Morten Jr. Passes Away

Former CEO of Bassett Mirror Company leaves legacy
July 7, 2017Alyson Cohen

Spencer Morten Jr.MARTINSVILLE, Va.­—Spencer Wood Morten Jr., former president and CEO of decorative furniture source for Bassett Mirror Company and a pioneer in the import sourcing of home furnishings components and products, recently passed away at age 94 at Martinsville Memorial Hospital here.

During his 50-year career Morten transformed Basset Mirror Company from a small mirror specialist into a well-known national brand with its own network of retail and design customers. 

He served as a medic during World War II and later worked in advertising at a newspaper before joining Basset Mirror Company in 1951. He became president and CEO in the early 1960s and served in that capacity until the 1990s, when he became chairman. He retired from Bassett Mirror Company in the early 2000s.

Morten will be remembered as a genial fun-loving family man, family members said.

Alyson CohenaAlyson Cohen | Contributing Editor

Alyson Cohen is a senior honors student at Rutgers University who has joined HFN this summer as an editorial intern.


  • Macy’s Discusses Virtual Reality Test at HFN’s Omnichannel Summit

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover October 2017


    October 2017


    One Kings Lane Flashes Forward

    Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.


      •  HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
      • Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.