Target Test Driving Drive Up Service
October 5, 2017,
MINNEAPOLIS—Target is piloting Drive Up, an app enhancement that allows customers to have their orders brought out to their cars, in Minneapolis-St. Paul stores.
After placing an order in the Target app and selecting “Drive Up,” Target will notify the customer when the order is ready to be picked up. The customer hits the “I’m on My Way” button when he or she is en route to the store. After he or she pulls into a designated parking spot in front of the store, a Target employee brings out the order.
“Drive Up is our latest effort to make it easier and faster for busy guests to conveniently get what they need, and simply get back to their day,” said Dawn Block, Target senior vice president of digital, in the retailer’s A Bullseye View blog.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.