Target Test Driving Drive Up Service

Customers press a button on the Target app when they are on their way to the store
October 5, 2017Allison Zisko

Target_DriveUp_logo_FULLMINNEAPOLIS—Target is piloting Drive Up, an app enhancement that allows customers to have their orders brought out to their cars, in Minneapolis-St. Paul stores.

After placing an order in the Target app and selecting “Drive Up,” Target will notify the customer when the order is ready to be picked up. The customer hits the “I’m on My Way” button when he or she is en route to the store. After he or she pulls into a designated parking spot in front of the store, a Target employee brings out the order.

“Drive Up is our latest effort to make it easier and faster for busy guests to conveniently get what they need, and simply get back to their day,” said Dawn Block, Target senior vice president of digital, in the retailer’s A Bullseye View blog.

The free service is available to shoppers in the Minneapolis-St. Paul area who use the latest version of the Target app on an iPhone. The service encompasses 200,000 eligible items, including home furnishings.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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