Tempur-Pedic Launches Retail Sales Training Campaign

Goal is to reach 20,000 sales associates
November 22, 2016Allison Zisko

TempurPedic_RSANEW YORK—Tempur-Pedic has launched an aggressive training program for retail sales associates that focuses on the best ways to select a mattress.

Already, Tempur-Pedic staffers have trained more than 9,900 retail sales associates as part of this initiative, with a goal of reaching as many as 20,000 sales associates by the first quarter of 2017, the company said.

In a new video series, Tempur-Pedic is demonstrating how its propriety Tempur material works and why it’s different than its competitors. The company says its key differentiators includes material that responds to an individual’s temperature, weight and shape for personalized comfort and support, and its ability to reduce motion transfer for undisturbed sleep.

The training kits being used to remind sale associates about Tempur-Pedic’s competitive advantages include a demo unit and both manufacturing and brand “sizzle reels” that emphasize the proprietary nature of the product material and the buzz around the brand, Tempur-Pedic said.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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