Video: Elderluxe Founder Discusses Products for Aging

Single-portion food containers among popular products for the e-tailer
September 11, 2017HFN Staff

NEW YORK—Much has been made about the Millennials, who have driven design and product development over the last few years. However, aging populations such as Baby Boomers provide market opportunities as well, as their numbers—and needs—will only rise.

“As we age, we want less clutter, less confusion [and] less complexity,” Patrick Conboy, the founder of Elderluxe, told HFN’s Andrea Lillo earlier this year. Elderluxe is an online retailer that offers products to promote active and healthy lifestyles.

People are both living longer and want to stay in their homes longer, driving the “aging in place” trend, making products that target aging populations only more important. In May, HomeAdvisor put age- and mobility-related home modifications at $13 billion—and that number continues to climb.

In the kitchen, Conboy sees several trends developing. Smart phone applications for products such as wired coffee makers and medicine management can help monitor people’s lifestyles. While people may assume that seniors are not in tune with apps, “that’s really changed over the last three years,” he said.

Like other generations, older adults are more concerned with eating a healthy diet. Food storage products for one or two portions are among popular products on Elderluxe, as they “keep things fresh”—an opportunity in particular as many seniors are living alone—as well as food scales and smart kitchen applications. Conboy would like to see more products that “help people safely access things in their home,” such as step stools, and continues to look for items that are universally designed and have more ergonomic properties.

HFN Staff | News & Commentary

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