Wayfair Launches App Abroad

More than 2 million have downloaded the app in the U.S.
February 8, 2016Allison Zisko

Wayfairapp3x2BOSTON—On the heels of its mobile app success in the United States, Wayfair Inc. is launching its app in Canada, the U.K. and Germany today.

 

"Now, shoppers at Wayfair.ca, Wayfair.co.uk and Wayfair.de have access to our vast selection of home furnishings and décor right at their fingertips," said Niraj Shah, CEO, co-founder and co-chairman of Wayfair. "We have seen millions of consumers turn to the Wayfair app in the U.S. for all of their home needs and we are delighted to bring that same seamless experience to new markets."

 

The Wayfair app recently surpassed 2 million downloads in the U.S. with particular popularity during the 2015 holiday shopping season, the company said.

 

The Wayfair app offers a first look at limited-time offers, including up to 70 percent savings on best sellers on-the-go, as well as free shipping on orders over a certain amount, depending on the country.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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