Wayfair Launches Room Preview App

View in Room also available at Joss & Main and AllModern
December 7, 2016Andrea Lillo

Wayfair View in Room app featureWayfair's View in Room app feature
BOSTON—Wayfair has launched View in Room, a mobile app feature that places 2-D product images in any room through the camera of iPhones and Android devices so shoppers can see how Wayfair furniture and decor will look in their own homes.

View in Room is also available on Joss & Main and AllModern mobile apps.

“As we pioneer new emerging technologies such as virtual and augmented reality, we are simultaneously focused on bringing new solutions to market that will immediately benefit all of our customers,” said Steve Conine, co-founder and co-chairman, Wayfair. “The new View in Room feature solves a common customer pain point by making it possible for shoppers to preview furniture and décor in their home before placing an order.”

Shoppers can use the new feature by clicking the “View in Room” button displayed beneath the product image within Wayfair’s mobile app. The product then appears on the device’s screen in camera mode where shoppers can view their own digitally furnished space and save as an image via screen grab.

Andrea LilloAndrea Lillo | Senior Editor
alillo@hfnmag.com

Andrea Lillo has written about a variety of topics, from beer gardens in Queens to kitchen design trends to residential caves. Having joined Home Furnishings News in 2006, she serves as Fashion Editor.

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