Wayfair Launches Room Preview App
December 7, 2016,
BOSTON—Wayfair has launched View in Room, a mobile app feature that places 2-D product images in any room through the camera of iPhones and Android devices so shoppers can see how Wayfair furniture and decor will look in their own homes.
Wayfair's View in Room app feature
View in Room is also available on Joss & Main and AllModern mobile apps.
“As we pioneer new emerging technologies such as virtual and augmented reality, we are simultaneously focused on bringing new solutions to market that will immediately benefit all of our customers,” said Steve Conine, co-founder and co-chairman, Wayfair. “The new View in Room feature solves a common customer pain point by making it possible for shoppers to preview furniture and décor in their home before placing an order.”
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.