Wayfair Launches Six Exclusive Home Brands

Each brand includes a wide selection of furniture, bedding, area rugs, lighting and decorative accents
February 2, 2016David Gill

WayfairZipcodeFurnishings under Wayfair’s Zipcode Design brand
BOSTON—Wayfair has introduced six exclusive home brands, each offering a distinctive look in home furnishings and décor, which are only available on wayfair.com.

The new brands offer a wide selection of home furnishings and décor across multiple categories, including furniture, bedding, area rugs, lighting and decorative accents. The brands are:

•Andover Mills: Traditional design for all rooms of the home.

•Breakwater Bay: Coastal looks that celebrate the easygoing style of life by the sea.

•Lark Manor: Inspired by villages in Provence, evoking the casual elegance of the French countryside.

•Mercury Row: Industrial-chic styles with distinct on-trend twists.

•Three Posts: Rich, warm looks inspired by America’s heartland.

•Zipcode Design: Furniture for the shopper who is always on the move and aims to turn “here” into “home” with just a few easy clicks.

“We are building on our commitment to making it easier than ever for shoppers to find exactly what they want for their homes—original looks in furniture and décor across every style and budget,” said Steve Oblak, senior vice president and general manager of wayfair.com. “Our supplier-partners are manufacturing and carrying the necessary inventory to make sure these products are available to be delivered (as always, at no charge for orders over $49) to our customers quickly and with our incredible level of service, backed up by the entire Wayfair customer service organization.”

David GillDavid Gill | Senior Editor
dgill@hfnmag.com

David Gill covers home textiles, small electrics housewares, personal-care products, cleaning products, mattresses, consumer electronics and major appliances. He also reports on retailers and writes about the business and financial side of both vendors and retailers. He has more than 30 years of experience in business journalism, and has worked for other publications and websites that cover consumer products from both the manufacturer and retailer sides. His outside interests include sports (he is a big fan of the New York teams and of British soccer), cooking, movies and theater. He occasionally enjoys a good cigar as well.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money