Wayfair Launches Visual Search

Visual search is one example of how Wayfair is leveraging artificial intelligence
May 18, 2017Allison Zisko

BOSTON—Wayfair Inc. has launched a Search with Photo feature that helps shoppers find and purchase furnishings by matching pictures of products they like with items from Wayfair’s product inventory.

“We know that everyone has a unique vision for their home and that ideas and inspiration can come from anywhere. A sofa in a friend’s house, a Pinterest board, a barstool at a favorite restaurant, or a pillow featured in a design magazine, can all spark ideas for decorating one’s home,” said Steve Conine, co-founder and co-chairman of Wayfair. “And while finding a look you love may be easy, finding the specific products to bring that look to life can be time-consuming and require a lot of searching. With visual search, shoppers can now search for and find a particular product or style instantly.”

To use the Search with Photo feature, shoppers tap a camera icon in the Wayfair.com search bar, which allows them to snap a photo or upload one from their photo library. Shoppers can then browse visually similar items from Wayfair’s options and purchase immediately or add products to an Idea Board to save for later or share with others.

“Visual search is just one example of the many ways Wayfair is leveraging artificial intelligence and other innovative technologies to reinvent the shopping experience for our customers,” Conine said. “From enhanced personalization to exciting new site features, our goal is to offer our customers a seamless shopping experience that makes it easier and quicker to find just the right items for their homes. Giving shoppers the ability to search with a photo is just the first of many exciting applications for our computer vision system.”

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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