121-Year-Old Dutch Brand Opens U.S. Cheese Tools Showroom
October 10, 2017,
NEW YORK—Boska Holland Cheesewares unveiled its first showroom in the U.S. last month, one of only three worldwide. Now 121 years old, the Dutch brand is known for its range of cheese tools.
Bos, van del Wal and Bos cut the ribbon and sliced the cheese in New York last month
Boska has been in the U.S. for 17 years, previously with an office in White Plains, N.Y. But the new space, in New York’s Flatiron District, allows the company more opportunities to meet with customers and showcase its line, as well as serves as an event space, a spokesperson said.
Former supermodel Frederique van der Wal helped celebrate the opening last month. Van der Wal was Victoria Secret’s first Dutch model and now runs Frederique’s Choice, an online flower business.
Boska’s best-selling products in the U.S. include the Monaco+ cheese slicer and the Partyclette ToGo Oak, a video of which went viral, the spokesperson said. The company has won six Red Dot design awards, including for the Monaco+. Products for the U.S. market are being developed, such as a honey spoon and a cheddar cheese slicer.
Besides the U.S., Boska now has showrooms in Holland and China, as well as one consumer store in Amsterdam.
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