121-Year-Old Dutch Brand Opens U.S. Cheese Tools Showroom

Former supermodel Frederique van der Wal attended the opening
October 10, 2017Andrea Lillo

Boska NYC openingBos, van del Wal and Bos cut the ribbon and sliced the cheese in New York last month
NEW YORK—Boska Holland Cheesewares unveiled its first showroom in the U.S. last month, one of only three worldwide. Now 121 years old, the Dutch brand is known for its range of cheese tools.

Boska has been in the U.S. for 17 years, previously with an office in White Plains, N.Y. But the new space, in New York’s Flatiron District, allows the company more opportunities to meet with customers and showcase its line, as well as serves as an event space, a spokesperson said.

Former supermodel Frederique van der Wal helped celebrate the opening last month. Van der Wal was Victoria Secret’s first Dutch model and now runs Frederique’s Choice, an online flower business.

“We bring a little Holland to the Big Apple,” said Martijn Bos, the fourth-generation owner of Boska, last month. “My great grandfather, Willem Bos, made his first cheese tools for all of the local cheese farmers more than 120 years ago in my home town. And today, our products are sold to cheese lovers in 90 countries throughout the world.” Bos’ father, Joop Bos, also attended the opening.

Boska’s best-selling products in the U.S. include the Monaco+ cheese slicer and the Partyclette ToGo Oak, a video of which went viral, the spokesperson said. The company has won six Red Dot design awards, including for the Monaco+. Products for the U.S. market are being developed, such as a honey spoon and a cheddar cheese slicer.

Besides the U.S., Boska now has showrooms in Holland and China, as well as one consumer store in Amsterdam.

Andrea LilloAndrea Lillo | Fashion Editor
alillo@hfnmag.com

Andrea Lillo has written about a variety of topics, from beer gardens in Queens to kitchen design trends to residential caves. Having joined Home Furnishings News in 2006, she serves as Fashion Editor.

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