Amazon’s Treasure Truck Adds Cities
August 10, 2017,
SEATTLE— Amazon has added more cities to its Treasure Truck route, offering consumers the opportunity to pick up a special deal through the pop-up retail store on wheels.
Amazon's Treasure Truck is being offered in several more cities.
According to the Amazon Treasure Truck Facebook page, the colorful, circus-like Treasure Trucks were available in Atlanta, Chicago, Dallas, Houston and Los Angeles as of July 29, selling a Nintendo NES for $59.99. Amazon debuted the Seattle Treasure Truck concept in February 2016 with a GoPro camera offer, part of a curated selection of merchandise ranging from home goods and food to electronics and apparel.
Among the housewares items sold through the Treasure Truck have been a DeLonghi 15-bar pump espresso maker with a 12-ounce bag of Happy Belly Espresso Roast for $59.99 and a Nespresso Inssia espresso maker for $65, which was a 41 percent discount. In May, Amazon sold a Blendtec Total Blender for $199.99.
“At Treasure Truck, we hand-pick our favorite new, trending, local or delicious items,” the Amazon website explained, “then cruise around town spreading joy to everyone with a smartphone.” The company often ties in its Treasure Truck stops with events such as movie launches, musical performances, holiday celebrations and giveaways, like free Ben & Jerry’s ice cream.
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