Amazon’s Treasure Truck Adds Cities

New locations are Chicago, Houston, Dallas, Atlanta and Los Angeles
August 10, 2017Joanne Friedrick

Amazon’s Treasure TruckAmazon's Treasure Truck is being offered in several more cities.
SEATTLE— Amazon has added more cities to its Treasure Truck route, offering consumers the opportunity to pick up a special deal through the pop-up retail store on wheels.

According to the Amazon Treasure Truck Facebook page, the colorful, circus-like Treasure Trucks were available in Atlanta, Chicago, Dallas, Houston and Los Angeles as of July 29, selling a Nintendo NES for $59.99. Amazon debuted the Seattle Treasure Truck concept in February 2016 with a GoPro camera offer, part of a curated selection of merchandise ranging from home goods and food to electronics and apparel.

Among the housewares items sold through the Treasure Truck have been a DeLonghi 15-bar pump espresso maker with a 12-ounce bag of Happy Belly Espresso Roast for $59.99 and a Nespresso Inssia espresso maker for $65, which was a 41 percent discount. In May, Amazon sold a Blendtec Total Blender for $199.99.

The Treasure Truck features a single item for sale. Consumers, after signing up by texting “truck” to 24193, will then receive texts to their phone about what is on offer and where the truck will be located. They order the item via an Amazon app and pick it up at the truck’s location.

“At Treasure Truck, we hand-pick our favorite new, trending, local or delicious items,” the Amazon website explained, “then cruise around town spreading joy to everyone with a smartphone.” The company often ties in its Treasure Truck stops with events such as movie launches, musical performances, holiday celebrations and giveaways, like free Ben & Jerry’s ice cream.

Joanne FriedrickJoanne Friedrick | Contributing Editor

Joanne Friedrick is a contributing editor for HFN with more than 20 years of retail and housewares business reporting, writing and editing. For the past 15 years she has been operating her own business with clients that include Convenience Distribution, Seafood Source and Zest, a Maine-focused consumer food and lifestyle magazine.

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