Ikea Mulls Selling on Other Websites

Test program is slated to begin in 2018
June 15, 2017Allison Zisko

Ikea logoNEW YORK—Consumers may soon be able to buy Ikea products at places other than Ikea. The Swedish retailer is reportedly working on a pilot program in which its products would be sold on websites other than its own.

Inter Ikea Group Chief Executive Torbjorn Loof said in an interview with Reuters that the retailer will begin testing in 2018. In the interview, he did not specify what third-party websites he is considering and said no contracts have been signed yet. But a sampling of Ikea products, including window panels, a floor lamp, plastic dinnerware and its iconic blue Frakta shopping bags, are currently featured on Amazon.

“I leave unsaid on which [platforms], but we will test and pilot, to see ‘what does this mean, what does digital shopping look like in the future and what do digital shopping centers mean?’” Loof said in the interview. “There is rapid change in the market where much of what we have learned and what we know of is changing radically. We have one great advantage and that is that we design, produce and distribute our own unique range.”

Ikea recently collaborated with Amazon Alexa and Google Assistant for its voice-controlled smart lighting line.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.


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