Macy’s, Bloomingdales and Best Buy Expand Same-Day Delivery Program

Brick-and-mortar stores can be leveraged into fulfillment centers
September 7, 2017Allison Zisko

Shopper packing trunk_FULLNEW YORK—Home furnishings sellers Macy’s, Bloomingdale’s and Best Buy are among the retailers who are expanding their same-day delivery services to additional markets for the holiday selling season in partnership with Deliv.

Deliv, the same-day delivery provider, has expanded from 19 to 33 major markets across 23 states.

The program enables omnichannel retailers to leverage their brick-and-mortar locations into fulfillment centers. Retailers who have existing e-commerce integration with Deliv just need to add new zip codes and on-board new drivers, according to Deliv. Customers have the option of selecting their preferred one, two, or three-hour delivery windows directly from the retailer’s website or mobile app.

Starting this fall, Macy's will offer same-day delivery to customers in 15 additional locations, including Austin, Texas; Charlotte, N.C.; Cincinnati and Columbus, Ohio; Denver; Grand Rapids, Mich.; Kansas City, Mo; Minneapolis-St. Paul; Orlando, Fla; Phoenix; Pittsburgh; Sacramento, Calif.; San Antonio; San Diego; and Tampa, Fla.

Bloomingdale’s will expand into two additional markets – Orlando, Fla. and San Diego.

“At Macy’s and Bloomingdale’s every experience matters and we are thrilled to offer same-day delivery service to our customers,” said Scott Prieto, executive vice president of Macy’s Logistics and Operations. “We are dedicated to ensuring that whenever, wherever and however our customer chooses to shop, their experience is seamless and convenient. We’re excited that we can leverage the stores we have as fulfillment centers to power same-day delivery, closing the gap between customers and products for more of our shoppers just in time for the holidays.”

Customers shopping on or can select the “same-day delivery” option at checkout to schedule the delivery of any item available at their local store. Shoppers will receive a picture of their driver, an estimated arrival time and GPS order tracking, allowing them to visually track their delivery from the moment of pick up. All orders must be placed by 1 p.m. local time, Monday through Saturday, and 11 a.m. Sunday to ensure same-day delivery. The fee for same-day delivery service is $8 for all online purchases that meet Macy’s ($99) or Bloomingdale’s ($150) free shipping thresholds and $8 plus standard shipping costs for anything less. Same-day delivery is always $8 for customers belonging to Bloomingdale’s Loyallist program.

Best Buy is tripling the number of metro areas where customers can get same-day delivery on orders, has expanded the number of products eligible for the service, and is charging less for it. “We have always wanted to help our customers get their purchases from Best Buy how and when they want them,” said Allison Peterson, president of “Our stores have always been an option, but we know that there are times when a customer wants their items delivered to them quickly. We’re happy that by the holidays, many more customers will be able to choose same-day delivery and have it be an option on more items than ever before.”

Best Buy’s same-day delivery has expanded from 13 metro areas to 27, with service now in Austin, Texas; Charlotte, N.C.; Cincinnati and Columbus, Ohio; Denver; Kansas City, Mo.; Minneapolis/St. Paul; Orlando, Fla.; Phoenix; Pittsburgh; Sacramento, Calif.; San Antonio; San Diego and Tampa, Fla.

“We expect customers in nearly 40 cities to be eligible for the service by the holiday season,” Best Buy said.

After a customer purchases a product and chooses same-day delivery, a third-party driver will pick up the order and bring it to the customer. Customers who place an order online as late as 3 p.m. local time will receive the package by 9 that night. Same-day delivery is available seven days a week—though Sunday deadlines are an hour earlier—and the price per order for the service has dropped to $5.99.

Best Buy began testing same-day delivery in the Bay Area in late 2015 and expanded it to Atlanta, Boston, Chicago, Dallas, Houston, Las Vegas, Los Angeles, Miami, New York, Philadelphia, Seattle and Washington, D.C., in 2016.

“Same day delivery is quickly becoming table stakes across every retail segment. With Deliv, retailers can offer their customers that same exceptional level customer experience without the need to invest in their own asset-based delivery fleet,” said Daphne Carmeli, CEO and founder of Deliv.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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