Oracle+NetSuite, Blueport Commerce, Verenia Champion Unified Commerce

Debbie Austin, Carl Prindle and Victorio Pellicano to share their actionable insights
October 12, 2017Joanne Friedrick

Debbie AustinDebbie Austin
Victorio PellicanoVictorio Pellicano
Carl PrindleCarl Prindle
DELRAY BEACH, Fla.—It sounds so easy—to enabling frictionless commerce across all sales channels and platforms. But retailers and manufacturers know how challenging that goal is.

Experts from Oracle+NetSuite, Blueport Commerce and Verenia, who are presenting here at HFN’s Total Home Omnichannel Summit Nov. 1-3, have solutions to help the home industry turn what may now seem like a pipe dream into reality.

During the technology panel, titled “New and Emerging Technologies Helping Retailers and Manufacturers Execute Unified Commerce,” Debbie Austin of Oracle+NetSuite, Carl Prindle of Blueport Commerce and Verenia’s Victorio Pellicano aim to demystify omnichannel retailing and make it a reality.

“Many home retailers and manufacturers are investing in technologies to enable e-commerce and m-commerce, but few have fully integrated their selling platforms—including their physical store systems—to provide customers with that seamless and easy experience,” said Maureen Azzato, publisher and editorial director of HFN. “Unified commerce, also known as omnichannel retailing, is the Holy Grail that all should be aspiring toward, and these panelists have such rich experience and tools to help the industry move the needle.”

Austin, senior solution consultant for Oracle+NetSuite, leads her company’s home furnishings and home goods retail initiatives focusing on innovation and industry thought leadership. Previously, Austin worked for a top 100 home furnishings retailer in a variety of operational roles, and spent eight years as an industry consultant to home furnishings retailers in North America to help them achieve operational excellence.

Prindle is founder and CEO of Blueport Commerce, which enables furniture retailers to compete in e-commerce, solving the unique challenges they face selling online. In 1999, Prindle left McKinsey (where he served as consultant and engagement manager for retail, technology, and growth strategy projects) to serve as senior vice president of product development for Prindle later led the effort to purchase the company’s name and technology, looking to apply learnings from the dot-com boom to the $100 billion brick-and-mortar furniture industry.

Pellicano is founder and CEO of Verenia, a Chicago area cloud CPQ (configure price quote) platform that supports the omnichannel sales efforts of companies that have complex and feature-rich products and services.

HFN’s Total Home Omnichannel Summit—taking place at the Marriott in Delray Beach, Fla.—is an event that explores game-changing strategies, logistics and technologies targeted specifically to home retailers and manufacturers in their quest to offer consumers a frictionless omnichannel experience. Attendees are comprised of retailers, manufacturers and third-party service providers such as technology and logistics companies, research firms and management consultancies.

Sponsors of HFN’s Total Home Omnichannel Summit include platinum sponsor Furniture of America, gold sponsor Oracle+NetSuite, and silver sponsors Blueport Commerce, Safavieh and Verenia.

For registration and information about the conference, contact Jennifer Kresl, director of conferences and events, at 804-869-5131 or

For sponsorship information contact John Huff at 630-394-4670 or


Joanne FriedrickJoanne Friedrick | Contributing Editor

Joanne Friedrick is a contributing editor for HFN with more than 20 years of retail and housewares business reporting, writing and editing. For the past 15 years she has been operating her own business with clients that include Convenience Distribution, Seafood Source and Zest, a Maine-focused consumer food and lifestyle magazine.


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