Revamped Home E-Commerce Site Offers Personal Concierge Service
April 20, 2017,
KIRKLAND, Wash.—ATG Stores relaunches today as The Mine, a home shopping website offering designer-curated selections of home furnishings and a personal concierge team.
The e-commerce sites’s new look and feel is driven by improved design guidelines, an enhanced user experience and one-of-a-kind editorial content curated by style director Eddie Ross.
“The Mine is revolutionizing the design industry by making it easier to create the look you’ve always wanted,” said Michelle Newbery, president of The Mine, an independent entity of Lowe’s. “Personal Concierge is The Mine’s most cutting-edge brand concept. Whether you’re looking for a special item, scheduling in-home services or placing an order, we provide complimentary assistance for the entire customer journey, from design concept to project completion.”
“The Mine is leveraging its design partnerships to make these brands more accessible to shoppers, many of which have never been available online until now,” Hampton said. The Mine supports these brands with professional in-home installation and assembly services as well as new 3D-imaging technology for detailed product views.
A dining room vignette at The Mine
The Mine is celebrating the launch this Saturday at High Point Market. Also scheduled are promotions at themine.com, on The Mine’s social media accounts, at the company’s Pacific Place pop-up shop in downtown Seattle, and at various design events across the country.
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ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.