Revamped Home E-Commerce Site Offers Personal Concierge Service

Features editorial content curated by style director Eddie Ross
April 20, 2017Allison Zisko

The Mine websiteKIRKLAND, Wash.—ATG Stores relaunches today as The Mine, a home shopping website offering designer-curated selections of home furnishings and a personal concierge team.

The e-commerce sites’s new look and feel is driven by improved design guidelines, an enhanced user experience and one-of-a-kind editorial content curated by style director Eddie Ross.

“The Mine is revolutionizing the design industry by making it easier to create the look you’ve always wanted,” said Michelle Newbery, president of The Mine, an independent entity of Lowe’s. “Personal Concierge is The Mine’s most cutting-edge brand concept. Whether you’re looking for a special item, scheduling in-home services or placing an order, we provide complimentary assistance for the entire customer journey, from design concept to project completion.”

The Mine has been partnering with designers to offer fresh, inspirational ideas and showcasing them in its 52 Weeks of Design program. Each week, a new guest is introduced along with a bio, information about their designs and inspiration, and access to style tips and featured products. The company said the program helps introduce customers to leading designers and a continually updated selection of brands curated by The Mine’s creative director, interior designer Alexa Hampton. Current brands include Jonathan Adler, Bunny Williams Home and Hickory Chair, among others.

“The Mine is leveraging its design partnerships to make these brands more accessible to shoppers, many of which have never been available online until now,” Hampton said. The Mine supports these brands with professional in-home installation and assembly services as well as new 3D-imaging technology for detailed product views.

The Mine Dining RoomA dining room vignette at The Mine
“Arming customers with product and design knowledge is central to The Mine vision,” Ross, an interior designer and author, said. “We’re creating a lot of inspirational content for the site and social media, as well as a completely redesigned blog that features original material from designers, tastemakers and trendsetters from every corner of the design community.”

The Mine is celebrating the launch this Saturday at High Point Market. Also scheduled are promotions at, on The Mine’s social media accounts, at the company’s Pacific Place pop-up shop in downtown Seattle, and at various design events across the country.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.


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